Portfolio of Fred Online websites

my first steps on the

june 26th 2007HLN.be - 7sur7.be - demorgen.be - autozone.be - goedgevoel.be - joepie.be - zone02.be - zone03.be - zone09.be

PROGRAMME@ WELCOME

P. Van Waeyenberge - Fred @ INTERNET IN BELGIUM

J.M. Depasse – Mindshare@ WHY INTEGRATE INTERNET IN MY CAMPAIGN ?

J.M. Depasse – Mindshare@ HOW TO PLAN A CAMPAIGN

Isabelle Driege – Isobar@ CASE : THE RESULTS

J. Detavernier – Snow LG&F@ THE WEBSITES OF de Persgroep Publishing

D. Catry – de Persgroep Pubilshing@ CREATIVITY ON THE INTERNET

P. Bruneel – Fred online

Strong brands, performing sitespractical city guides

unique reach per day: 2.859Unique visitors per month : 77.885

Source : metriweb may ’07Sum of 3 sites

Strong brands, special interest siteshealth - psycho - relations

unique reach per day: 1.130unique reach per month: 29.806

Source : metriweb may ’07

RELAUNCH

REVAMP

gezondheidspartner bij uitstek

Strong brands, special interest sitestargeting teens

unique reach per day: 3.606unique reach per month: 65.262

Source : metriweb may ’07

THE site to interact with teensVery reactive audienceIdeal for producttestingA cooperative public forsurveys

Strong brands, special interest sitesthe most complete carsite

unique reach per day: 31.404unique reach per month: 667.193

Source : metriweb may ’07

Nieuwe zone : tuning zone !

the most complete carsitegeneral profil

@ 61% male

@ 66% 18-44 (index 112)

@ 68% social groups 1-4

70% with professional activity index (115)Workers (index 115)

Housewifes (163)Management (114)

Small merchants (125)

source: CIM METRIPROFIL

0

5.000

10.000

15.000

20.000

25.000

30.000

Strong brands, performing sitesthe news & cultural site

unique reach per day: 26.675unique reach per month: 443.276

Source : metriweb may ‘07

newsite

the news & cultural sitegeneral profile

@ 60% male – 40% female@ 77% 18-54

@ 54% SG 1-2 (index 123)

68% with professional activity (index 113)

14% management (index 159)

source: CIM METRIPROFIL

Strong brands, performing sitesthe newsportal

unique reach per day: 283.241

unique reach per month: 3.872.886

Bron: CIM METRIWEB – daily visitors

A growing number of daily visitors

Source : metriweb may ’07

0

25.000

50.000

75.000

100.000

125.000

150.000

175.000

200.000

225.000

250.000

275.000

300.000

aug/03 nov/03 feb/04 mei/04 aug/04 nov/04 feb/05 mei/05 aug/05 nov/05 feb/06 mei/06 aug/06 nov/06 feb/07 mei/07

Strong brands, performing sites

unique reach per day: 57.807

unique reach per month: 1.025.821

the newsportal

Monthly unique visitors

1.187.290

1.025.821

0

200

400

600

800

1.000

1.200

1.400

M ay2007

Apr2007

M ar2007

Feb2007

Jan2007

Dec2006

Nov2006

Oct2006

Sep2006

Aug2006

Jul2006

Jun2006

M ay2006

Apr2006

M ar2006

Feb2006

Jan2006

le so ir la libre 7sur7 dhnet

in .000Source : metriweb may ’07

Strong brands, performing sites

SOME FIGURESEvery 4 minutes a new article

Per day 300 new articlesPer week 1.700 articles

unique reach per day: 226.508

unique reach per month: 2.875.373

the newsportal

Source : metriweb may ’07

3.872.886

2.875.373

2.195.729

1.660.451 1.669.932

1.025.8211.187.290

736.251 654.003443.276

762.259

HLN-7S7 HLN NIEUWSBLAD DESTANDAARD

VRT NIEUWSNET

7SUR7 LESOIR ENLIGNE

TIJDNET DHNET DE M ORGEN LA LIBRE

TOTAL VISITORS PER MONTH

Strong brands

the nr1 newsportal in BelgiumOverall the nr 3 site in Belgium

editorial

Bron: CIM METRIWEB – MONTHLY VISITORS may 2007

‘the’ newsportal of Belgiumgeneral profile

@ 53% male – 47% female@ 77% 18-54

@ 71% social groups 1-4

64% with professional activity

source: CIM METRIPROFIL

channel newschannel sports

channel women

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

home

‘the’ newsportal of Belgiuma specific profile per channel

53% men – 47% women > 61% 25-54 years62% men > 18 years & olderwomen 18-44, main resp. purchase

81% men > 25 years & olderProfessional active people & studentsUpscale

64% men – 35 + yearsmothers & kids > 75% female

52% men – 48% women > 62% 25-54 years

source: Metriprofil channel showbizz

channel newschannel sports

channel women

channel weatherchannel cars

channel livingchannel travel

channel moneychannel fun

channel kids

home

source: METRIWEB may 06

96.66847.56716.954

23.5246.7462.8974.199

13.314 8.3871.340

177.0351.256.216629.390299.187

357.916125.00363.070

104.569231.731147.58234.499

1.844.741

‘the’ newsportal of Belgiumreach per day & month

cunique visitorsper day

total visitorsper month

29.8567.1853.365

6.648

24.558596.693125.31168.572

101.489

245.139

cunique visitorsper day

total visitorsper month

1.370 26.113

channel showbizz 52.604 736.724 11.334 231.161

2.185 45.178

Approx. 70% enters the website via the homepage

= Strong brand!!

channel newschannel sports

channel women

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

home

‘the’ newsportal of Belgiumeditorial

channel showbizz

channel newschannel sports

channel women

home

‘the’ newsportal of Belgiumeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

‘the’ newsportal of Belgium

channel newschannel sports

channel women

homeeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

‘the’ newsportal of Belgium

channel newschannel sports

channel women

homeeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

‘the’ newsportal of Belgium

channel newschannel sports

channel women

homeeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

‘the’ newsportal of Belgium

channel newschannel sports

channel women

homeeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

‘the’ newsportal of Belgium

channel newschannel sports

channel women

homeeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

‘the’ newsportal of Belgium

channel newschannel sports

channel women

homeeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

‘the’ newsportal of Belgium

channel newschannel sports

channel women

homeeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

‘the’ newsportal of Belgium

channel newschannel sports

channel women

homeeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

‘the’ newsportal of Belgium

channel newschannel sports

channel women

homeeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

‘the’ newsportal of Belgium

channel newschannel sports

channel women

homeeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

‘the’ newsportal of Belgium

channel newschannel sports

channel women

homeeditorial

channel weatherchannel cars

channel livingchannel travel

channel moneychannel tv

channel regionalchannel fun

channel kids

channel showbizz

Weekly newsletters

- hln.be: 580.000- 7sur7.be: 145.000- demorgen.be: 75.000- joepie.be: 12.000

Possibility to advertise

june 26th 2007HLN.be - 7sur7.be - demorgen.be - autozone.be - goedgevoel.be - joepie.be - zone02.be - zone03.be - zone09.be