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© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 1

INSIGHTS. RESEARCH. ADVISORY.

MASSOLUTION CROWDVIEW TM

CLOUD LABOR MARKET ANALYSIS

DATE

RESEARCH REPORT

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ABOUT THIS RESEARCH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

SUMMARY OF KEY MESSAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

1. INTRODUCTION AND METHODOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2. MARKET GROWTH AND MATURITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3. WORKER TRENDS AND COMPOSITION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

4. CLIENT TRENDS AND DEMAND PROFILE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

5. PROVIDER STRATEGIES AND CAPABILITIES OVERVIEW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

APPENDIX. PROFILES OF PARTICIPATING CSP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

TABLE OF CONTENTS

TABLE OF CONTENTS




1. INTRODUCTION AND

METHODOLOGY

2. MARKET GROWTH

AND MATURITY

3. WORKER TRENDS AND

COMPOSITION

4. CLIENT TRENDS AND

DEMAND PROFILE

5. PROVIDER

STRATEGIES AND

CAPABILITIES

OVERVIEW

SUMMARY OF KEY MESSAGES


This research report is based on the data collected through online survey of 32 crowdsourcing service providers. The survey respondents represent significant portion of the market (collectively over 200 million tasks)

Where possible analyses were conducted separately for different crowdsourcing categories, using Crowdsourcing.org proprietary categorization

Crowdsourcing marker is still in early stages of maturity, led primarily by start-ups in various stages of financing

Market is growing at accelerating rate ( ~75% in 2011) Almost 2/3 of the market revenues are coming from top 2 industries: Internet

Services, Media and Entertainment, and Technology

The number of crowdsourcing workers is growing in excess of 100% per annum, with highest growth rates in software and micro-task categories

Majority of CS workers are 18-50 years old, well-educated with almost 60% of them living in developed countries. Their salaries reflect global labor arbitrage and range from $7.2 to $26.6 per hour).

Clients of crowdsourcing services are mostly start-ups and small enterprises based in North America in Europe

Crowdsourcing clients usually buy small, but show surprising loyalty with 52% of them buying more than once

Quality of workforce and platform capabilities are a top focus areas of CS providers, while their strategic objectives are business development-centered

Providers use wide range of workers screening techniques; their approach to distributing work varies a lot by CS category

Providers rely mostly on in-house skills for client integration




1. INTRODUCTION AND

METHODOLOGY

2. MARKET GROWTH AND

MATURITY

3. WORKER TRENDS AND

COMPOSITION

4. CLIENT TRENDS AND

DEMAND PROFILE

5. PROVIDER STRATEGIES

AND CAPABILITIES

OVERVIEW

SECTION 1. INTRODUCTION AND METHODOLOGY

INTRODUCTION AND METHODOLOGY

This research provides data-driven insights on the CS market trends. Our analyses are based on the data collected through online survey of 32 crowdsourcing service providers, who answered more than 100 detailed questions. The survey was conducted under strict non-disclosure rules, hence all the data in in this survey is aggregated or averaged.

The participating providers represent a significant portion of the crowdsourcing market, collectively accounting for over 200 million tasks and more than 375 million dollars in revenues.

The sample of participating providers is very diverse. It includes representatives of all 5 categories of Enterprise crowdsourcing market (as defined by Crowdsourcing.org). These categories are: Expertise-based tasks Ideation tasks Micro-tasks Freelance services Software services

The participants also deploy different models of crowdsourcing service delivery, such as: Provider of crowdsourced workforce Facilitator of crowdsourced workforce Crowdsourcing platform vendor

To provide deeper market insights, where possible, we conduced our analyses separately for these crowdsourcing categories and models of crowdsourcing delivery.




37%

15% 16%

16%

16%

WE HAVE COLLECTED DATA FROM A DIVERSE SET OF 32

CROWDSOURCING SERVICE PROVIDERS

INTRODUCTION AND METHODOLOGY

Composition of respondents by CS

category Thanks to participation of 32 CSP we managed to assemble a sample of data that represents a significant part of the crowdsourcing market and allows us to draw data driven conclusions that reliably illustrate crowdsourcing market trends.

Our respondents represent all the key categories of the crowdsourcing marketplace, including: Expertise-based tasks Ideation tasks Micro-tasks Freelance platforms Software services

The conclusions in the report are based on the data representing over 200 million tasks, managed by the participating CSP. Majority of tasks were conducted on the micro-task focused platforms.

Source: Crowdsourcing.org, 2011

SOFTWARE SERVICES

EXPERTISE-BASED

FREELANCE

MICROTASKS IDEATION




CROWDSOURCING.ORG DEFINES FOUR CATEGORIES OF CROWD-

SOURCING USE CASES IN THE ENTERPRISE MARKET SEGMENT


Ideation-based tasks are completed by online workers engaged in the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be visual, concrete, or abstract. Ideation is all stages of a thought cycle, from innovation, to development, to actualization.

Expertise-based tasks are completed by online workers that are widely recognized as a reliable source of technique or skill, or accorded authority and status by their peers, or who possess knowledge based on a familiarity with someone or something that can include philosophy, facts, descriptions, information, and/or skills acquired through experience or education. It can refer to both the theoretical or practical understanding of a subject.

Micro-Tasks are short duration tasks completed by online workers. Micro-tasks require no specialized knowledge or expertise other than a basic level of comprehension and cognitive judgment

Software services include design, development, testing and user feedback gathering for programming code, software products and online applications. These services can be conducted by experts who possess specific skills or certifications; or users with no specialized knowledge or expertise.

Freelance services are performed by workers who are not committed to any particular employer long term and serve as independent contractors. Freelanced services usually have more flexible scope and are charged by the day, hour, a piece rate, or per-project basis.




While the crowdsourcing market revenues are growing at a very respectable rate, the supply of resources is growing almost twice faster, showing early signs of supply/demand disbalance in the crowdsourcing industry. This disbalance often provides an early sign of the upcoming industry consolidation. Nonetheless, due to limited time horizon of our research, it is difficult to predict the timing and extent of this consolidation.

CROWDSOURCING INDUSTRY ACTIVELY BUILDS SUPPLY,

WHICH IS SIGNIFICANTLY OVERTAKING THE DEMAND GROWTH

MARKET GROWTH AND MATURITY

Note: It is worth noting that many crowdsourcing workers sign up for more than one CSP creating double-counting of the workforce. This behavior is qualitatively known in the industry, but is very difficult to estimate quantitatively and adjust for it. Either way we do not believe that this double-counting accounts for all of the significant difference in the growth of the revenues and worker base, thus the message above is valid.


1.34

3.10

6.29

2009 2010 2011

140.80

214.90

375.70

2009 2010 2011

52.5%

74.7%

103%

165%




Note: for the purposes of this analysis we defined client segments as follows: Start-up companies and small businesses - companies with less that $10M in revenues Small Enterprise - companies with $10-100 M in revenues Medium Enterprise - companies with $100M - 1B in revenues Large Enterprise - companies with revenues in excess of $1B

Detailed analysis of the revenue by crowdsourcing category also reveals that the adoption pattern varies by category. Freelance companies are most dependent on start-ups as clients, followed by Software Services category. Ideation is focused primarily on Large and Medium enterprise segments. Expertise-based crowdsourcing is the most diversified in terms of target client segments, it exhibits almost equal share of every segment.

CROWDSOURCING MARKET REVENUE IS DRIVEN PRIMARILY BY SMALL

ENTERPRISES AND START-UPS, LARGE ENTERPRISES ARE ACTIVE IN

IDEATION

MARKET GROWTH AND MATURITY


24% 20%

81%

53% 31%

25%

30%

15%

13%

21%

35%

40%

3%

5%

23% 40% 10% 2%

30%

Large Enterprise (>$1B in Revenues)

Medium Enterprise ($100M - $1B in Revenues)

Small Enterprise ($10M - $100M in Revenues)

Start Ups & Small Businesses(<$10M in Revenues)

EXPERTISE-BASED

SOFTWARE SERVICES

IDEATION MICRO- TASKS

FREELANCE

0%




82.1% 75.0% 75.0% 66.6%

85.0%

Average crowdsourcing worker works at least once per month, about half of them work as often as once a day. Given this frequency of work, it is not surprising that majority of crowdsourcing workers hold primary job and consider crowdsourcing an additional source of income. This is most apparent in Software Services and expertise-based categories were over 80% of workers indicate that they hold another job.

WORKERS TEND TO TREAT CROWDSOURCING AS A

SECOND JOB, MOST WORK AT LEAST ONCE A WEEK

WORKER TRENDS AND COMPOSITION

Note: it is important to note that the frequency of work varied significantly among respondents even within the same CS category, suggesting that the question might have been interpreted differently by the providers.


57%

70%

100%

ONCE A DAY

ONCE A WEEK

ONCE A MONTH

AVERAGE 76.7%




36.9

50.0

55.0

43.6

30.3

63.1

50.0 45.0

56.4

69.8 Average of Female Average of Male

59% MALE

41%

Gender composition of the workforce points out slight preference to male population (59% male vs. 41% female). This breakdown varies by CS category with most male workers preference observed in software services (reflecting the overall profile of the software industry) and more female workers in Micro-task category. Interestingly the Ideation category shows almost perfect 50/50 breakdown.

MOST CROWDSOURCING WORKERS ARE BETWEEN AGES 18

AND 40 WITH ~60% MALES

WORKER TRENDS AND COMPOSITION


FEMALE

EXPERTISE-BASED

SOFTWARE SERVICES

IDEATION MICRO-TASKS FREELANCE




75%

50%

25%

0%

0%

It is also interesting to note that Micro-tasks and Expertise-based tasks show different preferences and focus on first come, first serve basis and workers' collaboration respectively. The collaborative nature of expertise-based workers reflects complexity of the tasks and the value of collaboration.

AUTOMATIC WORK ASSIGNMENT IS THE MOST PREVALENT METHOD,

BUT IT VARIES BY CATEGORY

PROVIDER STRATEGIES AND CAPABILITIES OVERVIEW


27.3%

72.7%

27.3%

36.4%

18.2% OTHER

TASKS ASSIGNED TO WORKERS BY MARKETPLACE

WORKERS COMPETE FOR TASKS

WORKERS COLLABORATE AND CREAT TEAMS TO ADDRESS TASKS

WORKERS SERVED TASKS ON FIRST COME, FIRST SERVED BASIS




As expected, crowdsourcing facilitators that focus on client service enablement are more aggressive (100% of them indicated in-house integration expertise), than providers of crowdsourcing workforce that maintain their own worker base.

CSP RELY PRIMARILY ON IN-HOUSE EXPERTISE FOR INTEGRATION

OF THEIR OFFERINGS INTO CLIENTS' SYSTEMS (2/3)



63.6%

72.7% 72.7%

100.0% 100.0% 100.0%

INTEGRATION WITHERP SYSTEMS

INTEGRATION WITHLEGACY SYSTEMS

INTEGRATION WITHCRM SYSTEMS

Provider of CS Workforce Facilitator of CS Workforce




In terms of industry domain knowledge CSP appear heavily focused on today's two most aggressive adopters of crowdsourcing: Internet Services and Technology. These industries are by far the most prevalent in the providers' skill portfolios; their score in the providers' responses is nearly 3 times higher than the next favorite industry (Media and Entertainment).

This heavy focus on the early adopters of crowdsourcing is understandable from the short-term point of view, but might become a handicap in the long-term. For example Financial Services and Manufacturing industries are the most important drivers of revenues in the non-government client portfolios of traditional outsourcing service providers, but score very low in today's domain knowledge of CSP.

CSP INDUSTRY KNOWLEDGE IS FOCUSED PRIMARILY ON

INTERNET SERVICES AND TECHNOLOGY.



8

3

3

4

8

14

35

41

OTHER

RETAIL DISTRIBUTION

MANUFACTURING

GOVERNMENT AND DEFENSE

FINANCIAL SERVICES

MEDIA AND ENTERTAINMENT

TECHNOLOGY (inc. SW and HW)

INTERNET SERVICES




•10 EQS

•Blur Group

•Capseo

•CloudFactory

•CrowdControl Software

•CrowdEngineering

•CrowdFlower

•CrowdSource

•CrowdTogether

•DesignRider

•Elance

•Freelancer

•ImageBrief

•LINGOTEK

•Lionbridge Technologies

•MediaPiston

•MobileWorks

•Mypitch

•New Dialogues

•oDesk

•PricingProphets.com

•Projektwerk

•Samasource

•ScriptLance

•Thinkspeed

•Trada

•Topcoder

•Twago AG

•Utest

•Userfeedback GmbH

•Voice123

APPENDIX. PROFILES OF PARTICIPATING CSP

APPENDIX. PROVIDER PROFILES



INSIGHTS. RESEARCH. ADVISORY. PROVIDER PROFILE

Founded in 2009, USA

Sugath Warnakulasuriya, CEO [email protected] www.10eqs.com

10EQS provides high-quality, high-speed solutions to critical business issues via a consulting approach that taps into the collective expertise of the world.

BUSINESS HISTORY

10EQS was founded by McKinsey & Co alumni who seek combine traditional management consulting and problem solving methodologies with the reach of the internet to tap into deep expertise on-demand. 10EQS has built a Web 3.0 platform which supports online collaboration, problem structuring, crowd–solving, and end-to-end acquisition-to-fulfillment support for clients and experts. 10EQS now serves a wide range of industries across all regions, and has global sales and delivery presence including in North America, Europe, Asia and Latin America.

SUCCESS TO DATE

In the last 2 years, 10EQS has served 60+ top global companies in industries ranging from Financial Services, Industrials, Energy, Utilities, High-Tech, Telecomm and Media, in markets including US, Europe, Asia, Latin America, and Middle East/Africa. 10EQS has already become a critical business utility for some of the largest and most prominent companies in the world.

VALUE PROPOSITION

Market intelligence and insight

Competitive assessment Best practices Benchmarking Engage top experts

throughout the world and facilitate their collaboration to develop and deliver targeted, high-quality solutions across a wide range of industries and business functions, quickly and cost-efficiently.



INSIGHTS. RESEARCH. ADVISORY. PROVIDER PROFILE

Founded in 2010, Netherlands

Jelmer Riemersma, Founder [email protected] www.designrider.com

Designrider is a multidisciplinary platform where designers from all over the world gather to find new projects, show their projects and exchange experiences on design-related matters.

BUSINESS HISTORY

Designrider was founded by Veeel, an Amsterdam based co-creation agency. The founding partners Peter Veldhoven and Jelmer Riemersma, both graduates of Delft University of Technology, noticed that there were two groups that failed to find one another. Right from the start they met a huge need among companies and designers. Designers were rarely able to get a foot in the door of a large client. And companies found it difficult to locate the right designer given the huge range of creativity on offer. Since 2006 Veeel brought these groups together by working as a design agency with a large pool of designers. What started with 10 designers, rapidly grew to a 100, then a 1000 and it was time takes things a step further: Designrider was born.

SUCCESS TO DATE

1436 members, 149 projects assigned, € 65.035,- designer payouts Working for clients ranging from small businesses to large multinationals like Philips, Unilever, Heineken and PwC.

VALUE PROPOSITION

Design projects Product innovation Brand development Quality over quantity Personal feedback Pitches Assignments Sessions Temporary projects Full time jobs




ABOUT MASSOLUTION

Crowdsourcing.org is an initiative by massolution. This research has been produced by massolution, a unique research, advisory, and implementation firm that specializes in crowdsourcing solutions for private, public, and social enterprises.

We work with leading organizations to deliver crowdsourcing business models that access an on-demand, scalable workforce to deliver improved business performance and to drive product and service innovation and enhanced levels of customer engagement. Our team has experience working in large enterprise environments designing, implementing, and managing crowdsourcing initiatives.

CROWDSOURCING, LLC

Email: [email protected] www.massolution.com

Twitter: @Crowdsourcing_ www.crowdsourcing.org

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designed to match the Client’s website to reinforce branding. Please compare at: www.preciseportions.com

www.PrecisePortions.com

Ann-Marie Stephens

Ed Stephens

Portion Control Weight Loss

Dinnerware System

for

Health and Wellness Programs

Precise Portions © 2011

What Do We Want Today?

Your Support and Counsel

Access to Your Constituents

Employees

Associates

Staff

Students

Friends & Neighbors

Your Families

Access to Your Health and Wellness

Programs

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So What Is It?

Portion Control Plates, Bowls, and

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"Although we saw similar patterns of weight loss related to reduced dietary fat consumption, increased fruit and vegetable consumption, increased physical activity and increased planned exercise, the target behavior that induced

the greatest weight loss was portion

control." 7

Why Does This Matter?

Health Care Costs

Increasing Risk, Given Increasing Obesity

Trends!

9

0%

10%

20%

30%

40%

50%

60%

70%

20072020

Obesity RateAmong Adults

Health Care Costsfor Obesity RelatedConditions

CONGRESSIONAL BUDGET OFFICE: “How Does Obesity in Adults Affect Spending on Health Care? Economic and Budget Issue Brief” September 8, 2010

Why Does This Matter?

Lost Worker Productivity

10

0

2

4

6

HighProductivity Medium

Productivity LowProductivity

LOST DAYS PER EMPLOYEE IN 2009 (Unplanned Absences)

Watson Wyatt Worldwide – The Health and Productivity Advantage – Staying @ Work Study.pdf

Why Us?

Precise Portions

The Most Complete and Comprehensive

Portion Control Solution in the Marketplace!

Good for the Whole Family and Guests Alike

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Microwave Safe Versus the Non-Microwave Safe

Versions of Our Competitors

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How Our System Works

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Non-Microwaveable Melamine Plastic Plate

Microwave-Safe

Porcelain Plate

Microwave-Safe

Porcelain Bowl

Portion Control Glass

Menu/Meal Planning

Placemats

Quick Start Guide

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Teach The Children Well!

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Health and Wellness Programs Work!

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21

Email or Call Us at: [email protected]

or call 866-591-DIET (3438) Ann-Marie Stephens

Ed Stephens

Visit Our Website:

www.PrecisePortions.com

Precise Portions © 2011

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Who Is Deaf?

Deaf individuals are in every country, every race, every profession. We are as unique, talented, educated, dedicated, and driven as the hearing community.

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