Pbm mobext kieran_bourke

Marketing to 100% of devices Kieran Bourke | Head of Mobile | Mobext | Sept 2011

It’s time Jim but not as we know it...

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QUANTUM MACE

The consumerism of physics

And new ways to engage

Is changing our device relationships

And how we feel about them

Tomorrow’s iPhone 5 may be a huge leap

• Updates delivered OTA

• NFC?

• Wallet?

• iCloud?

As will the 2012 tablet explosion

• A6 Quad-core Processor as powerful as any high-end desktop

• Wireless charging technology

• Multi-touch gesture technology

• iCloud technology

• 5MP camera with 1080p or 720p video recording quality of 60 frames

per second.

E-Readers will tease the early majority

Browsers will become pervasive

Mobile screen hours will ramp

39,000 device profiles

Will convergence simplify permission ?

Convergence – HTML5

Convergence –Transcoding Engines

Convergence - Smart Web Apps

It

Convergence - The Cloud

Divergence - Apps

It

Divergence - OS

Divergence - The internet of things

Source: Rob Manson-Mobile Online Business

Convergence v Divergence

Source: Rob Manson-Mobile Online Business

Convergence v Divergence

Source: Rob Manson-Mobile Online Business

Convergence v Divergence

Source: Rob Manson-Mobile Online Business

The New Divergence Opportunity

• In-Car Commerce

• TV Commerce

The New Divergence Opportunity

Divergence - Peel

Divergence - Peel

Divergence - Peel