Online Newsrooms & Social Media Primer

Online Newsroom & Social Media Intro

for PR WritingApril 2007

The Media Relations Process...

• Why do you want media coverage? • News Values?• Story Angles?

• What tools will help you accomplish that? • Written Press Material• Good Media List • Distribution Mechanism

The Value of an Online Newsroom

• Facilitates Good Media Relations

• Be a Resource

• Understand Media’s Needs

• Provide Good Written & Multimedia Content

• Be Responsive

Online Newsroom Contents

Company History

Bios & Photos of Key Execs

Facts about the company

Articles & Speeches

Latest News Releases

List of Products & Services with Photos

Q&A Sheet

Links to related sites

Reprints of articles

Do Companies Really Use Online Newsrooms?

• Short Answer: Yes!

• 92% of international companies in a recent study had a specific Press Room area of the corporate Web site

• 75% took just one-click to get to the Press Room

• Called: Press Room, Press Center, Media Center, Press or Media

Uniquely Branded

Questions?

Social Media Emphasis on the Social

Under Social Media Umbrella:

• RSS

• Blogging

• Social Networks

• Podcasts

• Social Bookmarks

• Web 2.0 Fun

RSS

•Push v. Pull

•Newsroom RSS

•Newswire RSS

•Other RSS

•Feed Readers

•Bloglines

Is Blogging a Fad?

Technorati tracks 70 million blogs

1.4 blogs are created every second of every day

There are 1.5 million postings per day, or 17 posts per second

Build “depth” to complement “reach”

The two-way model realized

It’s a small world: join the conversation

Be human

SEO, baby!

Meet your objectives

Just Give ‘Em Something To Talk About....

•Explore...

•Listen...

•Get Advice...

•Commit...

•Be Passionate...

Social Networks: Not Just for Teeny

Boppers Anymore

Wikipedia’s ListThe Meta List

What’s Next?

Niche Sites: Dogster (dog lovers), Gather (older), CafeMom (moms)

Create Your Own Network: Ning, itLinkz

Podcasts

Social BookmarkingWorks by Tagging

For YouFor Pitching

“Purpose-Built” De.licio.us Page

Collaborate

Find Music

Share Photos