Office 365 Customers: Drive Business Value with Yammer

Driving Business Value with YammerPresented by Rich Wood

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Perficient is a leading information technology consulting firm serving clients throughout

North America.

We help clients implement business-driven technology solutions that integrate business

processes, improve worker productivity, increase customer loyalty and create a more agile

enterprise to better respond to new business opportunities.

About Perficient

• Founded in 1997

• Public, NASDAQ: PRFT

• 2013 revenue ~$373 million

• Major market locations throughout North America• Atlanta, Boston, Charlotte, Chicago, Cincinnati, Columbus,

Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Los Angeles, Minneapolis, New Orleans, New York City, Northern California, Philadelphia, Southern California, St. Louis, Toronto and Washington, D.C.

• Global delivery centers in China, Europe and India

• >2,100 colleagues

• Dedicated solution practices

• ~90% repeat business rate

• Alliance partnerships with major technology vendors

• Multiple vendor/industry technology and growth awards

Perficient Profile

BUSINESS SOLUTIONSBusiness IntelligenceBusiness Process ManagementCustomer Experience and CRMEnterprise Performance ManagementEnterprise Resource PlanningExperience Design (XD)Management Consulting

TECHNOLOGY SOLUTIONSBusiness Integration/SOACloud ServicesCommerceContent ManagementCustom Application DevelopmentEducationInformation ManagementMobile PlatformsPlatform IntegrationPortal & Social

Our Solutions Expertise

Our Microsoft Practice

Rich Wood, Director of Web & Social Collaboration Practice at Perficient

Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms.

Our Speaker

Agenda: Engaging Employees with #ESN

• A Quick Overview – Definitions and Context• User Engagement/Adoption: What is it?• How We Do It:

–Get in–Get engaged–Get advanced

Definitions and Context

• Enterprise Social Network (#ESN)• Yammer• User Adoption & Engagement

Enterprise Social Networks (#ESN)

Yammer

Yammer is a cloud-based service for enterprise social.

Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”

Yammer

Yammer

Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.

Yammer

Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.

Yammer

Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.Yammer is disruptive (and that’s good).

Yammer

Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.Yammer is disruptive (and that’s good).Yammer is fun, but more importantly, it drives value.

Yammer

Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.Yammer is disruptive (and that’s good).Yammer is fun, but more importantly, it drives value.Yammer pricing is really, really good right now.

Mobile Accessibility

Yammer is accessible across device platforms through free, native applications on Windows, Windows Phone, iOS, and Android.

USER ADOPTION & ENGAGEMENT

User Adoption: What is it?

• We hear the term a lot, but…

User Adoption: What is it?

• We hear the term a lot, but…–We prefer “engagement”

User Adoption: What is it?

• We hear the term a lot, but…–We prefer “engagement”

• People using a tool to get their jobs done

User Adoption: What is it?

• We hear the term a lot, but…–We prefer “engagement”

• People using a tool to get their jobs done• Example: Email is 100% adopted by users

User Adoption: What is it?

• We hear the term a lot, but…–We prefer “engagement”

• People using a tool to get their jobs done• Example: Email is 100% adopted by users• SharePoint: There in some orgs, not in others

User Adoption: What is it?

• We hear the term a lot, but…–We prefer “engagement”

• People using a tool to get their jobs done• Example: Email is 100% adopted by users• SharePoint: There in some orgs, not in others• And now you want me to do what…?!

OrganicAdoption

OrganizationalMandate

http://www.discoversharepoint.com

Organic Adoption

Will only succeed with IT support

OrganizationalMandate

http://www.discoversharepoint.com

45%Organic

AdoptionWill only succeed with IT support

OrganizationalMandate

http://www.discoversharepoint.com

45%Organic

AdoptionWill only succeed with IT support

OrganizationalMandate

Training is Vital for Increasing Adoption But is Very Rare – Only 21% Are Trained Today.

http://www.discoversharepoint.com

The Adoption Formula

∗

∗ ∗ ∗

User Adoption Variables

SharePoint drop

adoption

FocusPick up specific business problems to solve. Grow it from here.Don’t go “all in

ExcitementInvolve Corporate Communications.

EducationProvide resources that matter.Tailor your language for users.

EngagementBring IT & End Users together,Identify future projects to implement,Make SharePoint open . . . but provide a safety net,Give a voice to the users and identify sponsors.

PlanDefine your vision.

time

Credit: http://www.discoversharepoint.com

Looks A Lot Like…

Yammer: The Social Journey

Credit: http://success.yammer.com

Adoption & Engagement Resources

• http://office.microsoft.com/en-us/sharepoint/• http://www.discoversharepoint.com• http://success.yammer.com

GET IN

#ESN: First Impressions Matter

Getting into enterprise social the old fashioned way:

– Using SharePoint– A little clumsy, even for experienced users– Not bad, just not an easy path to social

Another Way In: Yammer and Office

+

Familiarity = Usability

Groups

Global Nav

SuggestionsNewsfeed

Search

Notifications

Post updates

Familiarity = Usability

Familiarity = Usability

Groups

Global Nav

SuggestionsNewsfeed

Search

Notifications

Post updates

How About Office? Everyone Uses That.

And Once You’re In, Just Go Backstage.

MetadataSave to SharePoint

Security

SocialVersioning

Harnessing That Disruption

People can and will get to SharePoint this way.But who are these early adopters?• Group creators?• Bold, fearless collaborators?• Pathologically oversharing extroverts?

These are your CHAMPIONS. And you should be using them.

GET ENGAGED

Planning

Planning is key – Our secret sauce

45%

top down

everyone else

Plan: Cloud Infrastructure

• Directory Sync for Profiles / Identity• Internal, External? Admins and Governance• What about SharePoint?

–Online–On-premise

• Pilot with key user groups–We suggest at least 250 users for a good sampling–It will grow organically–Which groups? Funny you should ask

Plan: Social Strategy Workshop

• Identify your stakeholders• Identify your key communities• Then ask two key questions:

–What’s in it for the team? –What’s in it for me?

• Identify quick wins and advanced use cases

Excitement

• Involve corporate communications• Utilize email templates from Yammer Success (or

bring your own – we do)• Create a communication plan• Identify audiences, channels and schedules

Communication Plan

• Answer key questions – for audiences – on a schedule

Communication Plan

• Answer key questions – for audiences – on a schedule

GET ADVANCED

Focus

• These are your advanced use cases• Integrations – should be high value to a specific

community–Sales and CRM–HR: Hiring and job applications–Et cetera

• Start small, grow big. No big bangs!

• Training materials still matter – remember– Only 21% are Trained– 35% love learning from coworkers

• Focus on those early adopters (Champions!)

• Provide materials on call for the masses• http://discoversharepoint.com• http://success.yammer.com• https://about.yammer.com/moments/

Focus

Engagement

• Bring IT & End Users Together–Communities and groups–Steering team

• Steering and the Strategic Roadmap• Keep #ESN Open . . . but Provide That Safety Net of

Education and Guided Use Cases

Thank You

Rich Wood, Perficient312.589.2041rich.wood@perficient.com@richOthewood

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