Northern Bloc Presentation

Embracing social mediain your business

Keir Whitaker - Carsonified

Small team based in Bath. We run events for the

web industry and produce the occasional web app

like MATT.

http://www.carsonified.com

No one wants to hear your marketing messages any

more. We are too smart to listen to brand messages

We all want companies who are made up of real,

honest and open people

Real honesty = Increased trust, better relations and

less distance between you and your customers

Stop and listen to your customers. They want

to be involved in your business.

http://flickr.com/photos/iko/145211107/

Be accessible and make it

easy for your customers to

interact and “talk” to you.

E-mail, FAX, telephone and

postal address.

http://innocentdrinks.co.uk/contactus/

Ask the audience aka “Crowdsourcing”

“The act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people.”

http://en.wikipedia.org/wiki/Crowdsourcing

Threadless T-Shirts - A business based around the

crowd. http://www.threadless.com

Threadless hits all the bases

Traditional businesses are embracing the

crowd and using social media

http://farm1.static.flickr.com/25/100814267_a5c29da6db.jpg

Dell Ideastorm - 10357 ideas, 80575 comments

My Starbucks Idea - Share, vote, discuss and see

Case Study - How Carsonified uses social media to

build a community around our events and company

We use a broad range of social media to talk about

our events such as Future of Web Apps Expo 2008

Blogging - http://www.carsonified.com

Flickr - http://www.flickr.com

Twitter - http://twitter.com

Twitterific - Twitter

from the desktop

Twitter search - http://search.twitter.com

Using Twitter to make it right

You Tube - http://www.youtube.com

Vimeo - http://www.vimeo.com

Campaign Monitor - HTML Newsletters

UStream TV - http://www.ustream.tv

Easy feedback forms - http://www.wufoo.com

We created our own social network

UserVoice - What do users really want?

Get Satisfaction - People Powered Customer Service

Does it work - how do we measure?

Thanks for listening

keir@carsonified.com

twitter.com/keirwhitaker