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Shaul Olmert, Co-founder & CEO
Company Overview
Israel
APAC
New York
Already in operationUp next
Germany
LATAM
London
• Founded: 2012• Officially launched: December 2013• Funding: $15.8MM• Employees: 80+ (November 2015)
Digital Publishing: The Model Is Broken!
Mobile
People have infinite media choices
But much less attention Mobile
78%of internet users don’t
read entire articles
Source: Wall Street Journal, 2014
Publishers are exposed to endless competition
2.4M tweets within
24 hours
Then
Now
Content discovery has been democratized
>60%
Web publishers get
of traffic through referrals from
Facebook on average
Sources: Atlantic, 2014; Forrester Research, 2014; Pew Research, 2014
Users visit12per month. The rest they stumble upon
via social media
URLsThe homepage is
dying
Traditional business model is collapsing
Sources: Google, 2014; Business Insider, 2015
$21.8BNworldwide revenue loss for publishers
198Mpeople worldwide
use ad blockers
56%of digital ads served
are never seen
While most publishers try to win today’s war with yesterday’s weapons
New publishers joined the game, and changed the rules
They outperform traditional media
50m monthly visits
20m monthly
visits16mmonthly
visits
17m monthly
visits
Vice BuzzFeed Washington Post Boston Globe
$2500
$1500
$250$70
Their valuations easily surpass traditional publishers
Media Company Valuations($millions)
Their DNA: Formats + Data + Ubiquitous Distribution
How can the rest of the content world catch-up?
The leading global user engagement
publisher
platform
VS.
The DNA of digital engagement- cracked!...
Library of formats for interactive, social storytelling
Gallery QuizTriviaPersonality QuizListFlip CardsRanked List
SlideshowPoll
Open List
Photo Caption
Video
Content authoring...
Exercise regularly
…that can be embedded on multiple websites
And promoted on the publisher’s site, feeds and
mobile app…
…as well as its social channels
YouTube as a model
•Tools for creating and publishing content•Destination website and platform for 3rd-party embeds•Community, discovery and monetization•Optional monetization for 3rd-party authors and publishers
Generating phenomenal engagement metrics
11%Share rate* 94%
Completion rate*4:30 min*Sessions
Industry
Benchmarks
Sessions: 15 secondsCompletion rate: 22%Share rate: 0.21%
* Average engagement rates on Playbuzz, 2014
Off-the-charts engagement
Playbuzz’s per-item engagement rates
are 3x higher than nearest competitor
Source: Digiday, 2014
21,554
7,568
2,354533 392
Playbuzz
A viral phenomenon
Yahoo
BBC
Mail Online
The New York Times
The Guardian
NBC News
Fox News
BuzzFeed
The Huffington Post
Playbuzz
2,112,079
2,283,898
2,467,753
2,634,928
2,817,276
3,201,048
4,407,667
7,089,734
8,668,569
10,218,843
Most shared websites on Facebook (monthly)
Source: NewsWhip, January 2015
total sessionssince May 2014
2bn
The world’s leading publishers use Playbuzz to remain relevant
5,000+
publishers can’t
be wrong
With Playbuzz, content is optimized based on proprietary analytics
Audience intelligence with aggregate data & consumer insights
Drilled-down, segmented data insights
Current Profession
Liberal or Conservative
Online or Retail
ShopperHome owner
or renting
Monetization Network
• Ad units that are in the center of attention• 100% viewability• Video ads on non-video content• Premium inventory Programmatica
lly served in-content video ads
Native ads – at scale
+ +Free
bespoke content & platform
Premium, scalable & targeted
distribution
Only pay for full
engagement (CPE)
Publisher
ScaleAdvertiser Platform
Case Study: Unilever Native Ad Campaign
Prime location
promotion on
Playbuzz.com
Engagement rate
Completion rate
Avg. duration
91%86%
2:18 min
Case Study: Unilever Ad Campaign
Views
10%
30% 60%Playbuzz.com Social
Other8%Fantastic
Share Rate
10-day campaign achievedgoal on DAY 4
Views
Day1
Day2
Day3
Day4
Day5
Day6
Day7
Day8
Day9
Day10
THANK YOU!
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