Shaul Olmert, Co-founder & CEO

Company Overview

Israel

APAC

New York

Already in operationUp next

Germany

LATAM

London

• Founded: 2012• Officially launched: December 2013• Funding: $15.8MM• Employees: 80+ (November 2015)

Digital Publishing: The Model Is Broken!

Mobile

People have infinite media choices

But much less attention Mobile

78%of internet users don’t

read entire articles

Source: Wall Street Journal, 2014

Publishers are exposed to endless competition

2.4M tweets within

24 hours

Then

Now

Content discovery has been democratized

>60%

Web publishers get

of traffic through referrals from

Facebook on average

Sources: Atlantic, 2014; Forrester Research, 2014; Pew Research, 2014

Users visit12per month. The rest they stumble upon

via social media

URLsThe homepage is

dying

Traditional business model is collapsing

Sources: Google, 2014; Business Insider, 2015

$21.8BNworldwide revenue loss for publishers

198Mpeople worldwide

use ad blockers

56%of digital ads served

are never seen

While most publishers try to win today’s war with yesterday’s weapons

New publishers joined the game, and changed the rules

They outperform traditional media

50m monthly visits

20m monthly

visits16mmonthly

visits

17m monthly

visits

Vice BuzzFeed Washington Post Boston Globe

$2500

$1500

$250$70

Their valuations easily surpass traditional publishers

Media Company Valuations($millions)

Their DNA: Formats + Data + Ubiquitous Distribution

How can the rest of the content world catch-up?

The leading global user engagement

publisher

platform

VS.

The DNA of digital engagement- cracked!...

Library of formats for interactive, social storytelling

Gallery QuizTriviaPersonality QuizListFlip CardsRanked List

SlideshowPoll

Open List

Photo Caption

Video

Content authoring...

Exercise regularly

…that can be embedded on multiple websites

And promoted on the publisher’s site, feeds and

mobile app…

…as well as its social channels

YouTube as a model

•Tools for creating and publishing content•Destination website and platform for 3rd-party embeds•Community, discovery and monetization•Optional monetization for 3rd-party authors and publishers

Generating phenomenal engagement metrics

11%Share rate* 94%

Completion rate*4:30 min*Sessions

Industry

Benchmarks

Sessions: 15 secondsCompletion rate: 22%Share rate: 0.21%

* Average engagement rates on Playbuzz, 2014

Off-the-charts engagement

Playbuzz’s per-item engagement rates

are 3x higher than nearest competitor

Source: Digiday, 2014

21,554

7,568

2,354533 392

Playbuzz

A viral phenomenon

Yahoo

BBC

Mail Online

The New York Times

The Guardian

NBC News

Fox News

BuzzFeed

The Huffington Post

Playbuzz

2,112,079

2,283,898

2,467,753

2,634,928

2,817,276

3,201,048

4,407,667

7,089,734

8,668,569

10,218,843

Most shared websites on Facebook (monthly)

Source: NewsWhip, January 2015

total sessionssince May 2014

2bn

The world’s leading publishers use Playbuzz to remain relevant

5,000+

publishers can’t

be wrong

With Playbuzz, content is optimized based on proprietary analytics

Audience intelligence with aggregate data & consumer insights

Drilled-down, segmented data insights

Current Profession

Liberal or Conservative

Online or Retail

ShopperHome owner

or renting

Monetization Network

• Ad units that are in the center of attention• 100% viewability• Video ads on non-video content• Premium inventory Programmatica

lly served in-content video ads

Native ads – at scale

+ +Free

bespoke content & platform

Premium, scalable & targeted

distribution

Only pay for full

engagement (CPE)

Publisher

ScaleAdvertiser Platform

Case Study: Unilever Native Ad Campaign

Prime location

promotion on

Playbuzz.com

Engagement rate

Completion rate

Avg. duration

91%86%

2:18 min

Case Study: Unilever Ad Campaign

Views

10%

30% 60%Playbuzz.com Social

Other8%Fantastic

Share Rate

10-day campaign achievedgoal on DAY 4

Views

Day1

Day2

Day3

Day4

Day5

Day6

Day7

Day8

Day9

Day10

THANK YOU!