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PRESENTATION ON TATA “NANO”
PRESENTED BY :
PANKAJ KUMAR
RAI BUSINESS SCHOOL(MEADOWS)
CONTENTS• PROFILE-TATA MOTOR• FORCE BEHIND NANO•THE NANO PROJECT ( FROM W.B. TO GUJARAT)
• •NANO SPECIFICATION•SWOT ANALYSIS•NANO “ THE WONDER CAR”
• CONCLUSION
Formerly known as TELCO (TATA Engineering and Locomotive Company), HQ in Mumbai, Estab. in 1945.
First CV in 1954 with Daimler-Benz AG. World's 5TH largest medium and heavy
truck manufacturer and the 2ND largest heavy bus manufacturer.
India's leader in CV and the 2ND largest in PV.
Manufacturing base in Jamshedpur, Pantnagar, Lucknow, Pune.
Truly Multinational corporation. Aquired JLR on 2ND June2008. 57TH most valued brand globally
A DRIVE TOWARDS… PROSPERITY – “NANO”
FORCE BEHIND NANO
“I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.
RATAN TATA source:- Business standard
The NANO Project
• Gujarat has hit a jackpot in the form of “NANO” after controversy in Singur.
• In this controversy farmers of Singur opposed Tata company because they did not want to sell their land.
• Mamta Banerjee also supported them & opposed for this project. So, Mr. Ratan Tata decided to divert project in Gujarat.
• Mr. Narendra Modi encouraged Gujarat for this project
• Mr. Modi wants Gujarat to shine on the global map
• Mr. Tata bought 1162 acres land for this grand project.
• With the help of this project there will be employment opportunities for 10,000 people (approx).
• Initially, Tata Motors will produce 2.5-3 lakh cars annually and expand up to 5 lakh cars per annum.
Tata Nano Plant In Sanand
Deal Of Tata NanoA loan of Rs. 9750 Crore & that too at an
amazingly soft at 0.1% simple rate of interest.
Repayment of this loan @ 0.1% over 20 years.
They got 100% exemption on electricity duty.
The 1100 Crores’ Land comes highly subsidies without any stamp duty registration and transfer charges.
The payment for land would be made in eight equal annual installment at a compound interest of 8% p.a.
Nano to bring cheer to Rajkot’s auto parts industry
Rajkot has biggest automobile parts industry so, Tata gave auto parts contract to Rajkot’s auto part industry
Rajkot is a hub for the auto parts ancillary units and will be happy to supply parts to Tata
SWOT ANALYSIS ON TATA NANO
“The People’s Car”
PRODUCT FEATURES
Length 3.1 metres
Width 1.5 meters
Height 1.6 meters
Engine All-aluminum, Rear Mounted, Rear Wheel Drive
Capacity 623 cc
Power 33 PS
Fuel Injection Multi Point Fuel Injection (MPFI)
Fuel Type Petrol, Diesel Version will be later
Body Type Sheet Metal
Seating Capacity 04 (Four)
Mileage
22 Kmpl (City drive)
26 Kmpl (Highways)
Top Speed 75 K.M
Emission Norms Euro-IV, Bharat Stage-III compliant
Safety Norms Frontal Crash Tested
Versions One Standard and Two Deluxe
SWOT Analysis- TATA NANO
STRENGTH OF TATA NANO
First Innovation- Set a benchmark 41 Patents for innovations Low Price & Stylish Environmental friendly- Green house
effect High fuel efficiency Space-Internal-21% more than M-800
External-8% less than M-800 Variometric gear system- Magnifies
torque Tested successfully for crumple zones
WEAKNESSES of TATA NANO
No Modern facilities-ABS,PS,AC etc
Less Boot space No Headlight levelers Not fit for hilly terrain Poor traction control Poor engine cooling & hence
overheating Small Tyres Windows wind down by hand No passenger side mirror
OPPORTUNTIES FOR TATA NANO
Created a Niche market Diesel & Electric variant Recession Royalty Developing low price engine Auto Finance Create Employment
New competitor – Bajaj, Chery, Honda Siel, GM etc.
REVA an electric car. Traffic congestion. Government may increase taxes in
metros. Rising cost of raw material. Reducing Parking Space. Strict European Safety standards
THREATS FOR TATA NANO
NANO – “THE WONDER CAR”
ADVANTAGES OF “THE WONDER CAR”:
Nano will give more mileage in less petrol
Many Automobile companies will get the benefit from this infrastructure
Nano will create Job opportunity for the 10,000 people (approx)
It’s like “DREAM COME TRUE” for middle class people
It will help for the employment of Engineers, their skill development & creation of trained manpower
The Prices of land near project area also go up in now-a-days
Because of this wonder car there is also development of roads near Sanand
It will also helps in development of Schools & Hospitals
Tata had come to Gujarat not just to make money, but to contribute to the state development & public welfare
Educational institutes see window to start new Automobile courses in Ahmedabad
Tata’s are going to start An Auto academy & Driving school along with the Nano manufacturing
CONCLUSION
Nano really proved cheapest car of Nano really proved cheapest car of the industry.the industry.
Nano definitely helps to come true Nano definitely helps to come true for middle man ‘s dreamfor middle man ‘s dream
VARIOUS COLORS OF VARIOUS COLORS OF ““THE WONDER CAR” THE WONDER CAR”
THANK YOU
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