PRESENTATION ON TATA “NANO”

PRESENTED BY :

PANKAJ KUMAR

RAI BUSINESS SCHOOL(MEADOWS)

CONTENTS• PROFILE-TATA MOTOR• FORCE BEHIND NANO•THE NANO PROJECT ( FROM W.B. TO GUJARAT)

• •NANO SPECIFICATION•SWOT ANALYSIS•NANO “ THE WONDER CAR”

• CONCLUSION

Formerly known as TELCO (TATA Engineering and Locomotive Company), HQ in Mumbai, Estab. in 1945.

First CV in 1954 with Daimler-Benz AG. World's 5TH largest medium and heavy

truck manufacturer and the 2ND largest heavy bus manufacturer.

India's leader in CV and the 2ND largest in PV.

Manufacturing base in Jamshedpur, Pantnagar, Lucknow, Pune.

Truly Multinational corporation. Aquired JLR on 2ND June2008. 57TH most valued brand globally

A DRIVE TOWARDS… PROSPERITY – “NANO”

FORCE BEHIND NANO

“I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.

RATAN TATA source:- Business standard

The NANO Project

• Gujarat has hit a jackpot in the form of “NANO” after controversy in Singur.

• In this controversy farmers of Singur opposed Tata company because they did not want to sell their land.

• Mamta Banerjee also supported them & opposed for this project. So, Mr. Ratan Tata decided to divert project in Gujarat.

• Mr. Narendra Modi encouraged Gujarat for this project

• Mr. Modi wants Gujarat to shine on the global map

• Mr. Tata bought 1162 acres land for this grand project.

• With the help of this project there will be employment opportunities for 10,000 people (approx).

• Initially, Tata Motors will produce 2.5-3 lakh cars annually and expand up to 5 lakh cars per annum.

Tata Nano Plant In Sanand

Deal Of Tata NanoA loan of Rs. 9750 Crore & that too at an

amazingly soft at 0.1% simple rate of interest.

Repayment of this loan @ 0.1% over 20 years.

They got 100% exemption on electricity duty.

The 1100 Crores’ Land comes highly subsidies without any stamp duty registration and transfer charges.

The payment for land would be made in eight equal annual installment at a compound interest of 8% p.a.

Nano to bring cheer to Rajkot’s auto parts industry

Rajkot has biggest automobile parts industry so, Tata gave auto parts contract to Rajkot’s auto part industry

Rajkot is a hub for the auto parts ancillary units and will be happy to supply parts to Tata

SWOT ANALYSIS ON TATA NANO

“The People’s Car”

PRODUCT FEATURES

Length 3.1 metres

Width 1.5 meters

Height 1.6 meters

Engine All-aluminum, Rear Mounted, Rear Wheel Drive

Capacity 623 cc

Power 33 PS

Fuel Injection Multi Point Fuel Injection (MPFI)

Fuel Type Petrol, Diesel Version will be later

Body Type Sheet Metal

Seating Capacity 04 (Four)

Mileage

22 Kmpl (City drive)

26 Kmpl (Highways)

Top Speed 75 K.M

Emission Norms Euro-IV, Bharat Stage-III compliant

Safety Norms Frontal Crash Tested

Versions One Standard and Two Deluxe

SWOT Analysis- TATA NANO

STRENGTH OF TATA NANO

First Innovation- Set a benchmark 41 Patents for innovations Low Price & Stylish Environmental friendly- Green house

effect High fuel efficiency Space-Internal-21% more than M-800

External-8% less than M-800 Variometric gear system- Magnifies

torque Tested successfully for crumple zones

WEAKNESSES of TATA NANO

No Modern facilities-ABS,PS,AC etc

Less Boot space No Headlight levelers Not fit for hilly terrain Poor traction control Poor engine cooling & hence

overheating Small Tyres Windows wind down by hand No passenger side mirror

OPPORTUNTIES FOR TATA NANO

Created a Niche market Diesel & Electric variant Recession Royalty Developing low price engine Auto Finance Create Employment

New competitor – Bajaj, Chery, Honda Siel, GM etc.

REVA an electric car. Traffic congestion. Government may increase taxes in

metros. Rising cost of raw material. Reducing Parking Space. Strict European Safety standards

THREATS FOR TATA NANO

NANO – “THE WONDER CAR”

ADVANTAGES OF “THE WONDER CAR”:

Nano will give more mileage in less petrol

Many Automobile companies will get the benefit from this infrastructure

Nano will create Job opportunity for the 10,000 people (approx)

It’s like “DREAM COME TRUE” for middle class people

It will help for the employment of Engineers, their skill development & creation of trained manpower

The Prices of land near project area also go up in now-a-days

Because of this wonder car there is also development of roads near Sanand

It will also helps in development of Schools & Hospitals

Tata had come to Gujarat not just to make money, but to contribute to the state development & public welfare

Educational institutes see window to start new Automobile courses in Ahmedabad

Tata’s are going to start An Auto academy & Driving school along with the Nano manufacturing

CONCLUSION

Nano really proved cheapest car of Nano really proved cheapest car of the industry.the industry.

Nano definitely helps to come true Nano definitely helps to come true for middle man ‘s dreamfor middle man ‘s dream

VARIOUS COLORS OF VARIOUS COLORS OF ““THE WONDER CAR” THE WONDER CAR”

THANK YOU