MoMoTLV Israel March 2010 - innerActive - appstores & in-app advertising

appstores & in-app adsMobileMonday Tel Aviv / March 2010Offer Yehudai

$2b2009 mobile apps market

98.9%

of Android app downloads are free

$2b2009 mobile apps market

$17.5b

2012 global apps revenues

Where are we going from here?

Global app downloads

7b 50b2009 2012

On-deck downloads

50% 23%2009 2012

App stores set to explode

8 382009 2012

?2015

App stores set to explode

App stores set to explodeApple

AppStoreNokia

OviGoogle Market

MobangoGetjar

Apps140k7k~30k50k

Downloads3b1.5m a day250m550m600m

Reach~60m units~200m units

~6m units (Nov 09)

Average sale price dropNorth America: $1.09South Americe: $0.20Asia: $0.10

-30%

2009 2012

How can I make money out of it?

How can I make money out of it?

1.Advertising (i.e. eBuddy)

2.In-app billing (i.e. TapTap)

Challenges with in-app advertising:- Less “page views”- Fragmented audience

Opportunities:- Higher CTR (4%-5%)- Better targeting (means higher eCPM)

Examples

Thanks!

offer@inner-active.com