Inneractive Brand Guide

BRAND GUIDELINES

expanding human potential

Corporate Identity and Brand Standards

2 INNERACTIVE

TABLE OF CONTENTS

A FRESH FACE page 3

WHO WE ARE, OUR MISSION, OUR VALUES page 4-5

NEW LOOK & VARIATIONS page 6-9

UNAUTHORIZED VARIATIONS page 10

SPACING page 11

THE TAGLINE & COMBINING THE TAGLINE page 12

OUR BRANCHES page 13

EFFECTIVE TARGETING page 14

PRODUCT LINE CATEGORIES page 15

OUR COLORS page 16

SINGLE-PANTONE LOGOS page 17

FONT FACES & ALTERNATIVE FONTS page 18-19

PRODUCTS page 20

FINAL THOUGHTS page 21

BRAND GUIDELINES 3

A FRESH FACE

INNERACTIVE ENTERPRISES, INC. has undergone a facelife.

To create and maintain a strong brand identity, we’ve re-examined the core essentials of Inneractive.

We’ve rebuilt, from the ground up, a new company aesthetic and an efficient structure that will serve as

the base for future expansion and innovation.

These guidelines explain how to communicate and apply our reinvigorated brand identity in a consistent

and inspiring way. From our inner values, to tone and visuals, this document gives you all the tools you

need to implement our new look and personality into all Inneractive materials.

4 INNERACTIVE

WHO WE ARE

AN INTRODUCTION to our company.

Inneractive Enterprises, Inc. is a professional corporation built on the principals of knowledge, forward

movement, human potential and discovery. In this guide we outline the essence of our new brand. To

successfully translate who we are, what we do and the values we stand for, our visual appearance must

reflect this. We will build a consistent and strong company image that will empower us with a foundation

for future growth initiatives and success.

A powerful brand identity will be articulated and conveyed in graphics, slogans, communications and

operations when an organization clearly understands its own core essence. Our core essence comes

from a shared understanding of our values, purpose, target markets and vision.

OUR MISSION

REVEALING HUMAN POTENTIAL, WITH THE HELP OF ADVANCED TECHNOLOGY.

Inneractive creates and distributes innovative and easy to use computer technology to expand human

potential, increase business prosperity and increase overall well being. With a passionate and enthusi-

astic corporate culture, we bring the latest and most cutting edge technology, creating an environment

that offers insight into the human body, and as a result assists in the prosperity of the holistic business

culture.

Catering to both distributors and corporate clients, we pride ourselves on our business culture and

values that make us stand out from the competition. We will continue to bring our dedication, genuine

passion and care to utilize simple to use, effective and state of the art technology while embodying our

core essence of inspiration, excellence and innovation. To showcase our brand’s efforts, we will support

health, wellness and business development initiatives which will allow for us to engage and interact with

the community at large. This will include events for corporate growth such as networking and speaking

engagements, holistic wellness ventures and symposiums. We will stand out from competitors through

the type of technology and quality service we offer and the authenticity of the people we employ.

BRAND GUIDELINES 5

OUR VALUES

OUR VALUES ARE HARDWIRED into the DNA of our company’s existence and our route to brand

success ensures our marketing, sales and communications efforts stem from our core essence and

company personality. We will ignite our core essence into a company-wide understanding of who we

are through documentation and communication to evolve and develop a strong and mutually beneficial

relationship with our consumers.

Inspiration We inspire the growth of human potential and utilize inspiration within our own company

to develop products for the prosperity of all. It is with authenticity and integrity that we transform our

own insight into value and infuse our community with a sense of drive, passion, and excitement through

our intelligent products and our service-oriented company structure.

Excellence With a superior and genuine level of quality care and support, we defy our market

traditions. Our passion for human wellness keeps us striving to deliver the best possible options to our

consumers. Our corporate culture fosters an open, honest and fun environment and we carry this into

our external dealings with vendors, colleagues and clients. With combined efforts of excellence and

dedication, we deliver an unparalleled quality.

Innovation Through the creation of state of the art interactive and digital technology, we uphold the

ability to be a leader in our various industries. We go beyond finding solutions for everyday problems

and develop products that inspire and transform human potential and our industry. We provide continual

growth through the transformation of technology, products, services and society.

INNERACTIVE’S VISION “Enhancement of society begins with technology and products

developed with genuine inspiration, valuable insight and utmost integrity.”

6 INNERACTIVE

THE NEW LOOK

BRAND GUIDELINES 7

VARIATIONS

FULL LOGO combines the Inneractive wordmark with

the pyramid. This is the standard company logo and

should be reproduced in full color whenever possible to

capture the color-spectrum inside the pyramid.

FULL LOGO WITH TAGLINE is the same as above

but with the addition of our tagline. It is written in the same

font as INNERACTIVE, but lowercase and in a lighter grey

to keep the focus on the brand name.

PYRAMID STAMP can be used at a smaller scale than

the other versions and reads well as an icon. For design

purposes, the shadow may be removed - but it is best to

keep consistency. The solo pyramid may be used as a

“stamp” on Inneractive promotional material & packaging.

The symbolism behind the pyramid form is vast and spans

many culture’s histories. Captured inside the triangular

form is a color-prism based on the LED light spectrum.

Note that there is subtle variation on the solo pyramid’s

white inside triangle & shadow that makes it different from

the one used in the full logo.

WORDMARK Inneractive’s wordmark uses a custom-

ized fontface based on Walkway SemiBold. The dot in the

middle of the A can be interpreted as a stylized eye and

makes the otherwise simple text iconic.


8 INNERACTIVE

MORE VARIATIONSF

ull C

olor

Gre

ysca

leO

ne C

olor

On

Dar

k

FULL LOGO WORDMARK

See page 17 for all single-Pantone options

BRAND GUIDELINES 9

LOGO W/ TAGLINE PYRAMID LOGO





10 INNERACTIVE

UNAUTHORIZED VARIATIONS

Do not change the colors

Do not skew or rotate

Do not stretch disproportionately

Do not change the font or text

Do not attach anything to the Inneractive logo

(except the tagline, as designated on page 12.)

Do not use the pyramid from the full logo

as the stamp (they are subtly different)

BACKGROUNDS It is highly recommended the Inner-

active logo ONLY be used on clean white backgrounds.

If it a background is unavoidable, follow the below guides:

- Only use very light or pale color backgrounds - the

shadow must blend into the background to avoid a white

halo around the grey.

- Do not use dark colors (unless using the proper logo

variation for a dark background, shown on page 8.)

- Do not use jarring patterns or gradients

Inner ctive

New Product!

BRAND GUIDELINES 11

SPACING

LEAVE SOME BREATHING ROOM around our logo!

To keep with our new brand identity, space is essential. Crowding content can look unprofessional. You

can simply use an element from inside the logo to determine if the design has enough padding.


12 INNERACTIVE

THE TAGLINE

“EXPANDING HUMAN POTENTIAL” EXPLAINS THE POWER of what we aim to do through

our creative and innovative products and services. We establish ourselves as a developing, techno-

logical and strong corporation that brings state of the art inventions to society to help businesses and

individuals discover and increase their self-awareness and potential. Through such innovation and

discovery, we are able to deliver a sense of growth, prosperity and an overall engaging and exciting ex-

perience to all we come in contact with. We enable a sense of connectedness and awareness through

our vision to inspire and enhance the lives of individuals and businesses with all of our product lines,

services and quality support. This tagline when combined with our corporate logo, establishes a frame-

work within itself of who we are, what we stand for and what our purpose is without extensive explana-

tions required.

COMBINING THE TAGLINE

ONLY THE TAGLINE may be combined with the corporate logo.

It must appear as above, in lowercase Walkway SemiBold font using Pantone Cool Grey 8. Center this

text directly below the logo, leaving some breathing room for the shadow. The dots may or may not be

used.



BRAND GUIDELINES 13

OUR BRANCHES

CATEGORY PRODUCT LINES help us organize what we offer and distribute it directly to the right

consumers. Each Branch relates back to Ineractive’s core values, but offers a personalized look and

feel to appeal to specific target markets.

Using Inneractive as our corporate brand, we plan to further develop our image and range of services

through these Branches - they give us the ability to expand into new markets at any given time. By

building a hierarchy effect with the multiple Product Lines, we will define clear boundaries, maintain a

strong connection to our parent brand and leave room for future growth.

InnerEnergy is a category of Inneractive which incorporates the technology of human energy

imaging into live digitized video feedback. These products will seek to change the existing market by

bringing easy to use technology backed with years of research, commitment and quality assurance to

not only make us a reliable manufacturer and distributor of human energy imaging products, but create

inspiration and insight for our potential buyers and society at large. Our product lines in this division are

geared towards wellness, business development and self-transformation - they continue to evolve and

progress with new bonus features, software enhancements and increased outreach through additional

languages and reporting tools.

InnerSocial brings our technology into businesses, networking and connection events on a more

business development driven perspective. Although this division targets a different market than the In-

nerEnergy division, we will still maintain the authenticity of the corporate Inneractive brand by upholding

our values and goals in all business enterprises. InnerSocial uses a smaller, more simplified version of

the InnerEnergy software to incorporate colors, moods and personalities and create a fun tool for reflec-

tion and social interaction. The reports promote interaction between event attendees and work as a

great ice breaking tool for conversation starters - plus offer unique marketing opportunities for the host.

InnerYoga is an upcoming category of the Inneractive brand that will seek to bring innovative

biofeedback and human computer interface technologies into the yoga and wellness markets. We aim

to use LED light-feedback technology to create products that show practitioners their levels of balance

and body weight distribution. This new and exciting level of technology will incite self-awareness and

help people visually see their level of balance while practicing yoga.

14 INNERACTIVE

EFFECTIVE TARGETING

WE HAVE A GROWING TARGET MARGET not to mention a growing family of products!

We are able to differentiate between the different markets using our category lines. Below we’ve out-

lined the ideal market of each branch:

InnerEnergy | Our global target market will include alternative medicine practitioners, holistic retail-

ers and healers as we aim to be their source of business development and service enhancement.

InnerSocial | The products in this division are aimed at corporate events, symposiums and trade-

shows where a memorable and lasting impression will be created by engaging users with interactive

technology. Our fun and simple reports and images will relay information from collected biofeedback

data and serve as an engaging marketing tool. This exciting and amusing technology is meant to be

easy and accessible for a wider range of businesses and corporations to create a memorable and

stand-out experience for professionals and the public.

InnerYoga | This line will enable interactive feedback from yoga instructors to help their students

enhance their level of practice and attain growth in their abilities. We will bring our level of passion,

dedication, modern technology and outreach into the untapped yoga market to distribute products and

create an entirely new level of physical and mental understanding in the practices of yoga.

THINGS TO KEEP IN MIND when creating content for the category lines:

Each line has been thought out to have a certain look, feel and tone of delivery. For example, even

though a typical InnerSocial buyer may be using a similar product to an InnerEnergy customer, they

may not be familar with the same terminology - so the use of more metaphysical references, like “aura”

and “chakra” must be avoided. In that same line of thought, InnerEnergy clients are seeking a product

with therapy or health benefits so the written and verbal content should emphasize this.

BRAND GUIDELINES 15

PRODUCT LINE CATEGORIES

TO MAINTAIN A STRONG PARENT COMPANY we have decided to diffuse a similar aesthetic

across ALL of our product lines. This creates uniformity and relates the customer back to Inneractive’s

company goals, values & customer dedication. We’ve used the Walkway SemiBold font:

InnerEnergy

InnerSocialInnerYogaNote that the latter part of the Product Line is emphasized in the darker grey. As we continue to expand

our company and welcome additional branches, we may choose to assign one Pantone color to each

Product Line to help with organization and easy visual differentiation. This color could be used in place

of the darker grey for added personality.

16 INNERACTIVE

RGBHEX

| 255 234 0| #FFEA00

PANTONE Yellow 012 CC3 M2 Y98 K0

RGBHEX

| 66 66 66| #424242

PANTONE DS 325-2 CC67 M59 Y55 K36

RGBHEX

| 253 184 19| #FDB913

PANTONE 130 CC1 M30 Y99 K0

RGBHEX

| 246 137 51| #F68933


RGBHEX

| 241 93 94| #F15D5E


RGBHEX

| 229 2 120| #E50278

PANTONE Rubine Red CC4 M100 Y19 K0

RGBHEX

| 164 25 132| #A41984


RGBHEX

| 123 43 131| #7B2B83


RGBHEX

| 90 64 153| #5A4099


RGBHEX

| 74 99 174| #4A63AE


RGBHEX

| 0 131 169| #0083A9


RGBHEX

| 0 177 176| #00B1B0


RGBHEX

| 93 194 165| #5DC2A5


RGBHEX

| 159 207 103| #9FCF67


RGBHEX

| 213 225 77| #D5E14D


RGBHEX

| 161 161 164| #A1A1A4

PANTONE CoolGrey 8 CC0 M1 Y0 K43

OUR COLORS

A MIRIAD OF COLOR is borrowed directly from the LED color spectrum, to reflect our commitment

to cutting-edge human-based technology. They can be dived between warm & cool color palettes.

Charcoal grey (#1) is a more welcoming alternative to black and should be used for the majority of text.

Cool Grey (#2) may be used to compliment, but should be avoided for lengthy sentences or paragraphs.

Any of the below colors may be used solo or in combination as accents for Inneractive.

1

3

4

5

6

7

8

9

2

10

11

12

13

14

15

16

BRAND GUIDELINES 17

WHEN APPLIED TO THE LOGO any of the 16 Pantone swatches may be applied in a range of

tints to achieve the prism effect, but with the use of just one color. This is a good option if you are look-

ing to save ink, but it should never be used as a feature logo - instead use the standard full logo.

In the future, should we decide to use certain colors for our Product Lines, we may use these color-

specific logos within certain designs where the logo should not stand out too much. The single-Pantone

pyramid may not be used on its own - as the pyramid stamp - only in conjunction with the wordmark as

shown below.

SINGLE-PANTONE LOGOS

18 INNERACTIVE

FONT FACES

HELVETICA LT is used for all body text. It is a clean, crisp and modern font suitable for both medium

and small size text. It is highly legible with open forms that are less heavy than other san-serifs. Various

weights are avaialble. HELVETICA LT BLACK can be used for dramatic emphasis and compliments

best when used in ALL CAPS, such as in this document.

Helvetica LTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz 1234567890 [(.,:;?!$&@-*)]

AaBlack - Regular

AaLight - Regular

AaBold Italic

AaItalic

AaBold

AaRegular

2

WALKWAY SEMIBOLD is the Inneractive font - it is used as the basis for the logo, and as compli-

mentary text for headers and other large titles. When writing the Inneractive logo, it must be done in

ALL CAPS. For Inneractive branches use camel-case: InnerEnergy, InnerSocial - note that only the “I”

and first letter of the Product Category Line are capitalized, in this case the “E” and “S” respectively.

Walkway SemiBoldABCDEFGH IJKLMNOPQRSTUVWXYZ

abcdefghi jk lmnopqrstuvwxyz 1234567890 [(.,:;?!$&@-*)]

AaUltraiBold

AaBold

AaOblique SemiBold

AaSemiBold

1

BRAND GUIDELINES 19

HelveticaNeue LT ExABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890 [(.,:;?!$&@-*)]

ALTERNATIVE FONTS

ARIAL is a perfect alternative for Helvetica, as it has the same proportions, width and line weight. For

web text content, Arial is a good default as not all computers universally have Helvetica.

TREBUCHET MS is secondary font alternative that is web-safe, though it is not as close a match.

Trebuchet MSABCDEFGHIJKL MNOPQRSTUV WX YZ abcdefghijklmnopqrstuvwxyz 1234567890 [(.,:;?!$&@-*)]

ArialABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghi jk lmnopqrstuvwxyz 1234567890 [(.,:;?!$&@-*)]

The full collection of styles for HelveticaNeue is quite large, so they are often

numbered. For Inneractive, only the Extended font styles 53, 33, 43, 63 and

their variations (Regular, Bold, Oblique, or Bold-Oblique) should be used.

AaBold Italic

AaItalic

AaBold

AaRegular

AaBold Italic

AaItalic

AaBold

AaRegular

Aa63 MdEx - Regular

Aa33 ThinEx - Regular

Aa43 LightEx - Regular

Aa53 Ex - Oblique

Aa53 Ex - Bold

Aa53 Ex - Regular

3

4 5

HELVETICA NEUE LT EX can be used for secondary elements that need emphasis. Various

weights are available, though all weights should have tracking set from 25 - 50 depending on the prox-

imity of letter-spacing.

20 INNERACTIVE

PRODUCTS

OUR PRODUCTS are held to the same level of integrity that we apply in all mannors of our business.

Using wordmarks with the same uniform feel conveys a message of integrated brand strength - yes this

is produced by Inneractive, so you are assured of quality and commitment!

Again Walkway SemiBold is used as the base font with the addition of the Inneractive logo’s “A.” The

product wordmarks are presented below in grey, though color variation is possible - and encouraged!

standard professional

BRAND GUIDELINES 21

FINAL THOUGHTS...

YOU NOW HAVE EVERYTHING YOU NEED to use our new brand effectively in your design!

The overall feel should be modern, fun, clean and intriguing - technological but with human warmth.

All the files you need can be found in Inneractive’s digital branding folders. Many of these original digital

files will preserve their editable properties, but it is recommended they not be modified directly.

presented by U2R1 Media Inc.

www.u2r1media.com

CONTACT


INNERACTIVE ENTERPRISES, INC.

[email protected]

LOS ANGELES: 310.578.5810 TOLL FREE: 1.888.692.8722

Documents

Inneractive Brand Guide