Mobile technology for pbltt11

Dr. Supot Tiarawut Chairman of Mobile Technology for Thailand (MT2)

1st International Conference on Mobility for Life: Technology, Telecommunication and Problem Based Learning, 2011 (TT-PBL’11) March 5, 2012

People lined up for iPhone4

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Release of iPad2

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Technology trends: network, device and application

Trends in Mobile Apps Market Opportunity for New Entrepreneur Promoting new developers: MT2 Alliance Looking forward…

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Network, Device and Applications

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Broadband become the centre of network development

4G and LTE started deployment in many countries while Thailand still stuck with 3G.

New investment areas: 3G, NGN migration and bandwidth expansion.

FTTH deployment needs support on Right of Ways from government and NBTC.

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Extraordinary growth of smart phones and tablets

Emerging smart devices leading to Internet of Things, e.g., wireless sensor networks, and body area networks

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Salesforce.com

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Applications are now main drivers of industry, esp. social network services (SNS).

Opportunity for new generations of users with higher IT literacy as they rise up the corporate ladders.

Opportunity for new generations of developers to access the world market.

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Computing + Communications + Contents

“My relevant content, anywhere, anytime, in the format I want.”

Technology Trends

Platform + Devices are transforming the telecom industry

Bypass wall-garden revenue models and market boundaries

Still some believes local market expertise will eventually prevail

Mobile application and cloud services will drive bandwidth growth and needs for broadband network expansion.

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Source: Gartner, May 2011

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Source: Urban Airship (2011), “2010 Mobile Application Developer Survey”, January 3, 2011

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Source: Urban Airship (2011), “2010 Mobile Application Developer Survey” 18

Mobile application grows from 8.8% in 2010 of total software market to 11.6% in 2011

Value of mobile application market grows from 3,959 MBt. in 2010 to 5,799 MBt. in 2011.

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Opportunity for new generations of developers to access the world market.

Bypassing network operators and gaining higher revenue share

Minimal investment (av. 3 month development time) and manpower requirement (av. 3 developers per program)

Innovation-based economy

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Developer Publisher Aggreg. Platform Operator End User

Developer AppStore End User

70 % 30%

20% 20% 10% 10% 40%

Traditional Revenue Chain

AppStore Revenue Chain

Source: NECTEC, TRIDI Study 2011 22

As of Feb 23, 2011 – Thai Android Market 23

As of Feb 23, 2011 – Thai Android Market 24

MOLOME

Picture sharing apps On Android, Blackberry

and Symbian

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THAI LOTTERY

Lottery result

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As of Feb 23, 2011 – Thai App Store 28

As of Feb 23, 2011 – Thai App Store 29

Paid Apps Free Apps

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Paid App Offer free app + paid contents Work for hire

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Essentially the same app, branded under different names.

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B2S eBook Store on Android market

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Apps for NOK AIR and Thai Airways International by Digitopolis Co., Ltd.

Another app for Thai Airway International by G Softbiz Co.,Ltd. (Flight schedule and status)

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1. Telecommunicat ions Research and Industrial Development Institute (TRIDI) 2. National Electronic and Computer Technology Centre (NECTEC) 3. Software Park Thailand (SWP) 4. Faculty of Engineering,Kasetsart University 5. King Mongkut's Institute of Technology Ladkrabang (KMITL) 6. Microsoft (Thailand) 7. Intel Microelectronics (Thailand) 8. Samart Corporation 9. Spring Telecom

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MT2 will become the centre for all stakeholders in Thailand's mobile-application development ecosystem, pooling the resources and contributions of all alliance members. It will provide technological know-how, development facilities, training, and assistance to commercial software developers.

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1.Seminar/Workshop/ Training 2.Go to Market 3.Business Opportunity 4.Community 5.Awards 6.Incubation Programs 7.PR

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The number of MT2 members as of 20 February 2012 is 504.

1. 105 Independent developers.

2. 48 New graduates

3. 23 Entrepreneurs

4. 208 Private company employees

5. 22 State enterprise employees

6. 40 Government Officer

7. 58 The others

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Ultimate goal: Thailand as a regional hub for mobile development in 5 years

Three major promoting activities:

Human resources development

Entrepreneur incubation

Go to market support

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Goal: To increase the number of registered developers

Activities:

University courses

Seminars and Workshops

Road shows at allied universities

Partners: Universities, Software Park, MT2 Alliance

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Goal: To increase the number of new entrepreneurs and build a success story

Activities

Develop community by organizing monthly events

Open mobile application testing labs

Incubation programs

Partners: Software Park, NECTEC, Universities, AIS, Intel

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Goal: To build a success story of commercializing new applications

Activities:

Awards: SAMART Innovation Award, NSC by NECTEC, WWContest by Intel

Expos: CommunicAsia by TRIDI

Business Matching by MT2 monthly event

PR

Partners: MT2 Alliances

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Thai government is planning to distribute tablets to primary schools’ students in May 2012.

Big opportunity for Thai developers to create educational contents via mobile application.

Aim to build and disseminate success stories to the world

Inspiring new generations of entrepreneurs is key to future success.

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supot.tiarawut@gmail.com Twitter: @supott