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Mobile Technology
Innovation for Improved Farming
HEALTH | TECHNOLOGY | SUSTAINABILITYwww.ilabsea.org
Tharum BunCommunications and Digital Media Manager
May 18, 2016
We design and use open source technology tools to help partners enhance collaboration, share knowledge and improve information flow so partners can better deliver critical services in their communities.
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overview
Increase Farmers’ Access to Improved Fragrant Rice Seeds Through the Introduction of Voice Response System (Verboice)
Challenge: how might we help increase
May - December 2014 (extended to March 2015)
Timeline
Challenge: how might we help increase
farmers’ ‘knowledge, attitude and practice’ toward their seed selection
and use?
Cambodia’s connectivity landscape
~ 3 - 4 million internet users in Cambodia as of 2014,
said Cambodia’s Commerce Minister
and a Googler
at BarCamp Phnom Penh
~ 19 million mobile phones~ 1.3 phones for each of the country’s 15 million people
source: Southeast Asia Globe Magazine,
November 2013
Mobile phone landscape: Cambodia
Approach: Access to information through mobile phone
Approach: the most basic & inclusive level of communication
Approach: the most basic and inclusive level of communication
Key Results: disseminated information
74% of farmers interviewed said they learned about the benefit of fragrant rice seeds over the phone call.
Key Results: disseminated information about
where to get fragrant rice seeds
Key Results: disseminated information about
radio channels and schedules that broadcast farming techniques
Key Results
More than 3000 minutes of the voice messages were
played
Lessons learned:
Most of the farmers told us that the voice is a little bit fast. Some time, some of them need to listen twice in order to understand.
Voice messages should be short, clear, and entertaining
Lessons learned:
Most of the farmers are not familiar with the keypad.
Farmers use phone for answering and receiving calls.
Interactive Voice Response: www.verboice.instedd.org
create and run applications via voice, thereby overcoming
literacy and geographical barriers
Interactive Voice Response: www.verboice.instedd.org
Interactive Voice Response: www.verboice.instedd.org
