MOBILE TECHNOLOGY FOR HOSPITALITY Mobile Monetization Strategies

Joana Fonseca Solution Marketing Executive

Mobile internet affects not only the way travel is distributed and sold, but how we consume and experience the destination itself.

‘Experiencing everyday life in another country’ and ‘increasing their knowledge’ are

top travel motivations for Millennial travelers.

1.1 billion tourists traveled abroad in

2014. For 2015, UNWTO forecasts international

tourism to grow by 3% to 4%

1.8 billion out of 7 billion people

worldwide belong to the Millennial generation (age 18-34)

12 to 15 is the average

number of trips taken by business travelers per year.

MOBILE IS CHANGING THE TRAVEL EXPERIENCE

More than 50% Of searches now happen On mobile devices

75% of travelers worldwide USE SMARTPHONES & TABLETS for personal & business reasons while travelling

Responsive web

design is just one

part of a complete

mobile strategy.

70% of guests say a hotel’s digital experience significantly impacts their decision to book a room, it’s important to embrace mobile market opportunities.

Mobile app vs responsive website

Online channels are growing faster than the total European travel market. In 2015, online travel grew 14% as compared to 5% for the total market. Source: Phocuswright

Mobile bookings are a key driver in the growth of online channels, increasing from €21 billion to €35 billion by 2017. This phenomenal growth means that by 2017, mobile bookings will comprise nearly a quarter of the online travel market. Source: Phocuswright

"Online adoption is growing and a large part of the growth is projected to come from mobile channels as European travelers take advantage of increasing smartphone penetration and improved mobile functionality.“ Source: Phocuswright

Monetize your Mobile Strategy

“Customers are interested in placing order on mobile more than on desktop” Source: business2community

√ Increase Direct Bookings with a Branded Mobile App

Engage with your customers in real-time √ Improve customer satisfaction & up-sell Hotel Services through a live concierge chat & services requests features via mobile

Monetize your Mobile Strategy

Personalized mobile call-to-action promotions for the Guests

√ Push-Notifications & Beacons features are critical to create instant personalized mobile promotions and increase your revenue per guest

Loyalty Programs on the Mobile Channel

√ Promoting a loyalty program in your mobile branded app will ensure more engagement and guest re-purchase intention

Bet on a branded Mobile App

A branded mobile application provides an immersive experience that works as an extension of the quality services your business offers. Guests can interact with the propriety and staff, hence minimizing unpleasant episodes within the travelling experience

Flexible & Cost effective Solution

Today, by using SaaS delivery method it’s possible to reduce the costs of app development. Every hospitality business can have their branded mobile application at an affordable price and focus more on revenue generation rather than developing a mobile app.

Selected Customer References HOTELS

Selected Customer References HOSTELS

Customers Voice

Selected Customer References APARTMENTS

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Joana Fonseca Solution Marketing Executive Joana.fonseca@guestu.com

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