Mobile solutions for retail stores

MOBILE SOLUTIONS FOR RETAIL

Prepared By:

Nishant Adlakhawww.nishantadlakha.comTwitter : @nishantadlakha

In Retail, Customer Experience is Everything

Introduction

In Retail, Customer Experience is Everything

It's how browsing becomes buying, customers become brand advocates and how

Mobility can influence the purchase path

Introduction

Identify Customers

I havePhone, tablet and mobile devices

I preferBrands and loyalty programs

I useForums and Communitie

s

I haveDemography

I needCustomized

Products

I amName & Contact

Info

I shareSocial Network and Communities

I doShopping and

Purchase

History

An ideal mobile shopping system is the one that puts  a wealth of information at customers’ fingertips using interactive tools and ultimately increasing sales

by providing exceptional shopping experience

How to Enter Retail

Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons

Mobile Apps,Alerts

Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons

Mobile Apps,Alerts

Benefits

Customer facing fullyCustomized Mobile App

Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons

Mobile Apps,Alerts

Benefits

Customer facing fullyCustomized Mobile App

IntelligenceDetailed Analysis ofTargeted marketing efforts

Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons

Mobile Apps,Alerts

Benefits

Customer facing fullyCustomized Mobile App

IntelligenceDetailed Analysis ofTargeted marketing efforts

Real time synchronization

Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons

Mobile Apps,Alerts

Benefits

Customer facing fullyCustomized Mobile App

IntelligenceDetailed Analysis ofTargeted marketing efforts

Real time synchronization

Promotional Offers, Campaigns and e-coupons

Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons

Mobile Apps,Alerts

Benefits

Customer facing fullyCustomized Mobile App

IntelligenceDetailed Analysis ofTargeted marketing efforts

Real time synchronization

Promotional Offers, Campaigns and e-coupons

Gifts, Online shopping, geo-taggingAnd sharing

Location Based Marketing

The ability to reach customers at the right place and with the right message

Location Based Marketing

The ability to reach customers at the right place and with the right message

Hyper-target mobile customers when they are most likely to buy, while also providing Relevant data to marketers to continuously improve the in-store shopping experience

Use Customer Data

Demographics, Loyalty, Transaction History, Gifting

Customer Buying Trends

Integrating Mobile Devices with PoS

QR Codes, Bluetooth and Device to Device Communication

What Drives Interaction for Each Role

In Store Kiosks

KIOSK Apps can free store associates from time consuming tasks

-  Loyalty Program Sign-up/Registration

-  Self Service item Research

•  Gear Guided Workflow direct to Consumer Users

Resources

Microstrategy Motorola

(http://www.motorolasolutions.com/web/Business/Solutions/Mobile%20Store%20Associate/_Documents/Static%20files/2011_06_CS_Rooms-To-Go_6[1].2.FINAL.pdf)

Cisco (http://www.cisco.com/web/partners/pr67/pr30/docs/ciscoibm_retail_solution_brief.pdf)

THANKS