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In Retail, Customer Experience is Everything. It's how browsing becomes buying, customers become brand advocates and how Mobility can influence the purchase path
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MOBILE SOLUTIONS FOR RETAIL
Prepared By:
Nishant Adlakhawww.nishantadlakha.comTwitter : @nishantadlakha
In Retail, Customer Experience is Everything
Introduction
In Retail, Customer Experience is Everything
It's how browsing becomes buying, customers become brand advocates and how
Mobility can influence the purchase path
Introduction
Identify Customers
I havePhone, tablet and mobile devices
I preferBrands and loyalty programs
I useForums and Communitie
s
I haveDemography
I needCustomized
Products
I amName & Contact
Info
I shareSocial Network and Communities
I doShopping and
Purchase
History
An ideal mobile shopping system is the one that puts a wealth of information at customers’ fingertips using interactive tools and ultimately increasing sales
by providing exceptional shopping experience
How to Enter Retail
Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons
Mobile Apps,Alerts
Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons
Mobile Apps,Alerts
Benefits
Customer facing fullyCustomized Mobile App
Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons
Mobile Apps,Alerts
Benefits
Customer facing fullyCustomized Mobile App
IntelligenceDetailed Analysis ofTargeted marketing efforts
Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons
Mobile Apps,Alerts
Benefits
Customer facing fullyCustomized Mobile App
IntelligenceDetailed Analysis ofTargeted marketing efforts
Real time synchronization
Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons
Mobile Apps,Alerts
Benefits
Customer facing fullyCustomized Mobile App
IntelligenceDetailed Analysis ofTargeted marketing efforts
Real time synchronization
Promotional Offers, Campaigns and e-coupons
Customer Loyalty PlatformsFROM TOLoyalty Cards,Emails,Social Networking Websites, Coupons
Mobile Apps,Alerts
Benefits
Customer facing fullyCustomized Mobile App
IntelligenceDetailed Analysis ofTargeted marketing efforts
Real time synchronization
Promotional Offers, Campaigns and e-coupons
Gifts, Online shopping, geo-taggingAnd sharing
Location Based Marketing
The ability to reach customers at the right place and with the right message
Location Based Marketing
The ability to reach customers at the right place and with the right message
Hyper-target mobile customers when they are most likely to buy, while also providing Relevant data to marketers to continuously improve the in-store shopping experience
Use Customer Data
Demographics, Loyalty, Transaction History, Gifting
Customer Buying Trends
Integrating Mobile Devices with PoS
QR Codes, Bluetooth and Device to Device Communication
What Drives Interaction for Each Role
In Store Kiosks
KIOSK Apps can free store associates from time consuming tasks
- Loyalty Program Sign-up/Registration
- Self Service item Research
• Gear Guided Workflow direct to Consumer Users
Resources
Microstrategy Motorola
(http://www.motorolasolutions.com/web/Business/Solutions/Mobile%20Store%20Associate/_Documents/Static%20files/2011_06_CS_Rooms-To-Go_6[1].2.FINAL.pdf)
Cisco (http://www.cisco.com/web/partners/pr67/pr30/docs/ciscoibm_retail_solution_brief.pdf)
THANKS
