Mobile Gaming for South East Asia

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Shared during Mobile Monday Indonesia in July 2012. Highlights the real opportunity in mobile social gaming for Asia

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Mobile Social GamingThe REAL Opportunity

By: Alvin Yap

Who We Are

Founder & CEO of TMG

Top Social Games Developer

Serves over 5M Players/Users

Own Platform “KotaGames”

@Alvin_Yap

Global Mobile Gaming Market

US$2B

US$4B

US$11B

20122016

OthersSocial/Freemium

CAGR of 63% and

>7x by 2016

Social/Freemium

75% of Total

APAC (Excluding China, Korea, Japan)

55%10%

35%

China, Japan, KoreaRest of APACRest of World

185

30021

1,110

90

20122016

DownloadVirtual GoodsAdvertising

US$200M

US$1.5B

4 Key Market Realities

Device Footprint

Smart (6%)Basic (26%)Feature (68%)

Demographics

89%

11%

>US$120<US$120

Infrastructure

200M

40M13.4M

Credit CardsBank AccountsMobile Users

Fragmentation

19%

82%

Closed-OSiOS, Android etc

Monthly Spending

Devices sold (July’11)

Window Of Opportunity

1.3 Billion Underserved Users

Window Of Opportunity

With Sufficient Technology

Window Of Opportunity

SOCIAL GAMING

Window Of Opportunity

Be the FIRST Social Gaming

Experience

TMG Diff.

36% 27x

US$0.036 -22%

Fact or Fiction?

#1 Indonesian users cannot be monetized

Monetization Zynga

Paying MAU 1.3%

ARPDAU ~US$0.046

Fact or Fiction?

#2 Smartphones will take over very soon

Even by 2016, feature phones

will still be around

Fact or Fiction?

#3 Indonesian users do not play social games

The average player:

255 Pages Per Month

2x Visits per Day

>20mins Per Visit

Other General Trends

Telcos “encouraged” to Innovate

Entry of Global Giants

Rise of <$100 Smart-phones

Now Loading. . .

http://www.youtube.com/watch?v=MbS-NrWLJjM

KotaGames with XL

“Monster Fight” included in KL1K

Media Event for Official Launch

Booth@ICS 2012

http://www.youtube.com/watch?v=MbS-NrWLJjM

KotaGames with TSEL

Exclusive “Galaukan Setan”

Game!

KotaGames Platform!

Easy Integration!Simple integration using HTML!

Wide Distribution!Reach users of top telcos in SEA/India!

Effective Monetization!Monetize with SMS Billing that works for all!

3 simple reasons to bring your games to KotaGames!!

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