Mktg406 instagram

Using Instagram as a marketing tool

Members of the Group

• Kara Rennie• Ashley Dann• Aldredge Pinto• Lucy Hoang

What is Instagram?

• Originally an iPhone app launched October 2010• A social network where people share, like and comment on

photos• Photos can be linked/shared on Facebook, twitter and

email• Photos are taken on an iPhone or Android and edited with

filters and blured to make them look professional• These photos are used for personal sharing and company

advertising• Bought by Facebook for $1 billion in April 2012 but will

remain independently managed

Who uses Instagram?

• 14 million users, growing by 2 million/month• Outgrowing Foursquare (largest mobile social)• Mobile is huge and still growing• Social is for everyone, average age is growing• Visual content is engaging• Storytelling by visual is powerful

Ten best branded companies:

• Annie’s Homegrown• Billboard• Brisk• The Boston Celtics• Coach• Forever21• PepsiMAX• Puma• Sharpie• Starbucks

Why use Instagram for your business?

• iPhone photographer’s app of choice• use your images to build connections • allows b2b marketers to curate, promote and

engage their most avid customers• grants businesses access to how customers and

prospects are visually reacting to their space• Make special offers and products stand out• Instagram is all about getting creative and use it to

aid in social media marketing.

How to use Instagram for Marketing

• Event Marketing• Contests• Geo - tagging • Find your target market through searching

through filters• Helps promote your products and services• Creates conversation between you and

audience (customers)

4 Tips to use Instagram at your dealership

• YouTube video for Instagram

Cited:• Wikipedia: http://en.wikipedia.org/wiki/Instagram• Amanda DiSilvestro. (May 11, 2012). How to Use Instagram to Improve Your Landing

Page. In Two-sided Perspective. Retrieved May 28,2012, from http://www.herbertkikoy.info/2012/05/use-instagram-to-improve-your-landing-page/.

• . (May 18, 2012). The 10 Best-Branded Companies on Instagram. In hubspot. Retrieved May 28,2012, from http://blog.hubspot.com/blog/tabid/6307/bid/32909/the-10-best-branded-companies-on-instagram.aspx.

• Alicia Eler. (March 14, 2012).Why do People Use Instagram? Read Write Web. Retrieved May 28,2012 fromhttp://www.readwriteweb.com/archives/_use_instagram.php

• Jessica Torres. (April 30, 2012). Why Bloggers Should Use Instagram. Business 2 Blogger. Retrieved May 28, 2012 from http://business2blogger.com/why-use-instagram/

• Pintrest: http://pinterest.com/AldredgePinto/instagram/• Twitter: @kararennie10, @AshleyDann2, @aldredgepinto, @lucyhoang