Meet the Social Leaders

Meet the Social Leaders

http://www.vte.qc.ca

Rob Swick

Nova Scotia Halifax

Social MediaDemonstrate your brand

Listen to conversation

Help others

Build more relationships

Learn from customers

Test ideas

Create an image

Share your knowledge

Embrace like ideas

Support good causes

Use social bookmarking

Ask for feedback

Participate in communities

Talk to friends

Talk to friends of friends

Exchange and learn

Motivate with kindness

Create with passion

Be found in the socialsphere

Upload something (often)

Meet the Social Leaders

Social Media Tools• Facebook – share pictures, etc.• Twitter – like group chat• LinkedIn – business-focused• YouTube – video sharing• Flickr – share pictures

Social Media

Meet the Social Leaders

Social Media Tools• Facebook – share pictures, etc.• Twitter – like group chat• LinkedIn – business-focused• YouTube – video sharing• Flickr – share pictures

Social Media

Social Media is Also• Blogging – personal publishing• Wikipedia – group encyclopedia• Digg.com – social news

Meet the Social Leaders

Social Media Advantages

✓ Rapid Growth ✓ Flexibility✓ Targeting✓ Reach

Meet the Social Leaders

YouTube Channel

• Create and Customize Your Own Channel

• Account Types - Choose Your Niche

Steps in Creating your Channel

• Create and Customize Your Own Channel

• Account Types - Choose Your Niche

Steps in Creating your Channel

• Create your short form viral content

• Create and Customize Your Own Channel

• Account Types - Choose Your Niche

Steps in Creating your Channel

• Create your short form viral content

• Tag and Categorize

Steps in Creating your Channel

Video Devices

Twitter

Kijiji

Kijiji

Kijiji

Kijiji

Q&A with Eric Pierni

When was the last time you used Kijiji? I used it three weeks ago. I posted an ad to rent out my parking spot.

Q&A with Eric PierniCan you give a couple of examples of how businesses are using Kijiji? Kijiji.ca is a great resource for both small and large businesses. For example, automotive dealers use the site to list used cars for sale. Large companies – including consumer packaged goods brands -- buy online advertising on Kijiji to reach consumers.  We’ve also seen furniture stores use the site to list discounted/discontinued furniture; the listings help to drive people into their retail locations.

Eric’s Tips for Using Kijiji

1. Always include a picture2. Try to include a telephone number; some people

prefer the ability to immediately contact the buyers

3. Be clear in the listing about what you are offering. 4. Make sure to place the ad in one category and the

right category at that!

Rob’s Tips for Using Kijiji1. Do what Eric says.2. Use a GOOD VERTICAL picture.3. Use a title with meaning (location or clear

product offering)4. Structure your ad with titles and good content.

Kijiji Strengths1. Free advertising! (also paid options)2. A great place to test ideas.3. May be found above your site in search.4. Multi-use... lots you can do with Kijiji.

Facebook

Facebook

Facebook

Facebook

Facebook Strengths1. ‘Community/personality’ feel.2. Lots of functionality – pics, video, text sharing.3. Customizable with html page.

4. Easy to share info & sync with Twitter.

Blogs

Blogs

Blogs

Blog Strengths1. Self-publishing ease.2. Flexibility – do anything!3. Search engine friendly.

4. Show character, photos.5. Uncluttered, simple.

Ready to take the plunge?

St. Andrews by-the-Sea

St. Andrews by-the-Sea

✓Strong use of video

✓Great audience feedback

The Inn at Bay Fortune

The Inn at Bay Fortune

✓Good photography

✓Clear messaging

The Inn at Bay Fortune

✓Social Media Sharing Tools

Bonshaw BreezesBed and Breakfast

Bonshaw BreezesBed and Breakfast

✓Use of Major Social Media Channels

Tidal Bore RaftingPark & Cottages

Tidal Bore RaftingPark & Cottages

✓Clear Call-to-Actions

✓Use of Social Media Channels including Blog

✓Good photography

Tidal Bore RaftingPark & Cottages

“The most valuable is ‘probably Twitter’ where they have 1,400 followers. The #1 thing social media has done for us? ‘Brand awareness. Ignore at your peril.’ ”Jack Smith, Owner, Tidal Bore Rafting Park

Tidal Bore RaftingPark & Cottages

“One year ago after I noticed the amount of time our young summer employees spend social networking. I was still focused on print and traditional media advertising when it was obvious the younger generation had switched mediums on me.”Jack Smith, Owner, Tidal Bore Rafting Park

Rising Tide Expeditions

Rising Tide Expeditions

“We recently dove head-first into Facebook and dipped our toes into Twitter.  We have used Kijiji for a few years, and are working on content for a blog. It’s a free, relatively low-effort alternate channel(s) to get the message out (who we are, what we do).”Tim, Rising Tide Expeditions, Cape Breton

Rising Tide Expeditions

“Be interactive on blog/Facebook - ask questions, generate input.  This is a two-way conversation, not static and one-way like most websites.  It is a chance to be personal, to sell to individuals as well as tailoring some content to groups.”Tim, Rising Tide Expeditions, Cape Breton

Next Up

5 Powerful (and Free) Online Tools

Build a Shareable Online Success Story

http://farm3.static.flickr.com