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Meet the Social Leaders
http://www.vte.qc.ca
Rob Swick
Nova Scotia Halifax
Social MediaDemonstrate your brand
Listen to conversation
Help others
Build more relationships
Learn from customers
Test ideas
Create an image
Share your knowledge
Embrace like ideas
Support good causes
Use social bookmarking
Ask for feedback
Participate in communities
Talk to friends
Talk to friends of friends
Exchange and learn
Motivate with kindness
Create with passion
Be found in the socialsphere
Upload something (often)
Meet the Social Leaders
Social Media Tools• Facebook – share pictures, etc.• Twitter – like group chat• LinkedIn – business-focused• YouTube – video sharing• Flickr – share pictures
Social Media
Meet the Social Leaders
Social Media Tools• Facebook – share pictures, etc.• Twitter – like group chat• LinkedIn – business-focused• YouTube – video sharing• Flickr – share pictures
Social Media
Social Media is Also• Blogging – personal publishing• Wikipedia – group encyclopedia• Digg.com – social news
Meet the Social Leaders
Social Media Advantages
✓ Rapid Growth ✓ Flexibility✓ Targeting✓ Reach
Meet the Social Leaders
YouTube Channel
• Create and Customize Your Own Channel
• Account Types - Choose Your Niche
Steps in Creating your Channel
• Create and Customize Your Own Channel
• Account Types - Choose Your Niche
Steps in Creating your Channel
• Create your short form viral content
• Create and Customize Your Own Channel
• Account Types - Choose Your Niche
Steps in Creating your Channel
• Create your short form viral content
• Tag and Categorize
Steps in Creating your Channel
Video Devices
Kijiji
Kijiji
Kijiji
Kijiji
Q&A with Eric Pierni
When was the last time you used Kijiji? I used it three weeks ago. I posted an ad to rent out my parking spot.
Q&A with Eric PierniCan you give a couple of examples of how businesses are using Kijiji? Kijiji.ca is a great resource for both small and large businesses. For example, automotive dealers use the site to list used cars for sale. Large companies – including consumer packaged goods brands -- buy online advertising on Kijiji to reach consumers. We’ve also seen furniture stores use the site to list discounted/discontinued furniture; the listings help to drive people into their retail locations.
Eric’s Tips for Using Kijiji
1. Always include a picture2. Try to include a telephone number; some people
prefer the ability to immediately contact the buyers
3. Be clear in the listing about what you are offering. 4. Make sure to place the ad in one category and the
right category at that!
Rob’s Tips for Using Kijiji1. Do what Eric says.2. Use a GOOD VERTICAL picture.3. Use a title with meaning (location or clear
product offering)4. Structure your ad with titles and good content.
Kijiji Strengths1. Free advertising! (also paid options)2. A great place to test ideas.3. May be found above your site in search.4. Multi-use... lots you can do with Kijiji.
Facebook Strengths1. ‘Community/personality’ feel.2. Lots of functionality – pics, video, text sharing.3. Customizable with html page.
4. Easy to share info & sync with Twitter.
Blogs
Blogs
Blogs
Blog Strengths1. Self-publishing ease.2. Flexibility – do anything!3. Search engine friendly.
4. Show character, photos.5. Uncluttered, simple.
Ready to take the plunge?
St. Andrews by-the-Sea
St. Andrews by-the-Sea
✓Strong use of video
✓Great audience feedback
The Inn at Bay Fortune
The Inn at Bay Fortune
✓Good photography
✓Clear messaging
The Inn at Bay Fortune
✓Social Media Sharing Tools
Bonshaw BreezesBed and Breakfast
Bonshaw BreezesBed and Breakfast
✓Use of Major Social Media Channels
Tidal Bore RaftingPark & Cottages
Tidal Bore RaftingPark & Cottages
✓Clear Call-to-Actions
✓Use of Social Media Channels including Blog
✓Good photography
Tidal Bore RaftingPark & Cottages
“The most valuable is ‘probably Twitter’ where they have 1,400 followers. The #1 thing social media has done for us? ‘Brand awareness. Ignore at your peril.’ ”Jack Smith, Owner, Tidal Bore Rafting Park
Tidal Bore RaftingPark & Cottages
“One year ago after I noticed the amount of time our young summer employees spend social networking. I was still focused on print and traditional media advertising when it was obvious the younger generation had switched mediums on me.”Jack Smith, Owner, Tidal Bore Rafting Park
Rising Tide Expeditions
Rising Tide Expeditions
“We recently dove head-first into Facebook and dipped our toes into Twitter. We have used Kijiji for a few years, and are working on content for a blog. It’s a free, relatively low-effort alternate channel(s) to get the message out (who we are, what we do).”Tim, Rising Tide Expeditions, Cape Breton
Rising Tide Expeditions
“Be interactive on blog/Facebook - ask questions, generate input. This is a two-way conversation, not static and one-way like most websites. It is a chance to be personal, to sell to individuals as well as tailoring some content to groups.”Tim, Rising Tide Expeditions, Cape Breton
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