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Presented for CASCD on January 25, 2012.
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SOCIAL MEDIADEVIN VODICKA, EDD
ASSISTANT SUPERINTENDENT, BUSINESS SERVICES
CARLSBAD UNIFIED SCHOOL DISTRICT
WHAT IS SOCIAL MEDIA?
Wikipedia
50 Definitions
Devin’s Definition: Content that can be pushed, pulled, liked, shared, fed, rated, or discussed
WHY USE IT?
Half of all adults use social network sites
Facebook statistics
SOCIAL MEDIA AND EDUCATION
Tool for learning?
Communication with staff, families, and community
YOUTUBE
BLOGGER
RECOMMENDATIONSStart small
Keep number of people involved to a minimum when you begin
Be clear about intent; we decided to amplify our mission, vision, and values
Commit to stay active—do not let your content become out-of-date
Use photos and visuals
Connect with others to build your audience
Celebrate the little things
Develop and leverage your own voice (ie control the message)
Use tools such as socialoomph or hootsuite to simplify process
Be willing to learn!
BOARD POLICIES
NEXT STEPSImplement new Board Policies and Admin Regs
Continue to explore opportunities to improve student learning through social media
Continue to leverage social media as communication tool
School Site Pages
PTA/Foundations
Connect with others to build extended learning community
