Mastering Efficiency: Social Media Tools and Tricks

Social Media Tricks &Tools

WVDO Conference 2012

Noland Hoshino Co-Founder

[B]Cause Media

Zan McColloch-Lussier DJ & Strategist

Mixtape Communications

Ash Shepherd Senior Project Strategist

NPower Northwest

• Goals Foundation

• Strategies & Tactics

• Tools

• Next Steps

Lightning Round + Brain Storm

=

Using process to keep you on track

Goal

Strategy

Tactics Tools

Metrics

Goal

Strategy

Tactics Tools

Metrics

Goal

Strategy

Tactics Tools

Metrics

Goal

Strategy

Tactics Tools

Metrics

Tools can only help you do something...

Must know the “something” first

Strategy keeps you focused on the mission

What Are Your Objectives?

Specific

S Measurable

M Achievable

A Related

R Time-based

T

___________ ________________ by ________________ before ______________ (Action Verb) (Specific Item) (Measurement) (Time-Specific)

Example

Increase website visits from social channels by 25% before September 2012

Best practices & tools for efficiency

Using the tools wisely to find impact and efficiency

The greatest thing since the fax machine

Can Not Contain

• Price or purchase information

• Contact information

• References to user interface elements (Like or Share)

• Calls to action (definitely some wiggle room here)

Facebook.com/survival

Add Significant Dates to tell your story

Using the tools wisely to find impact and efficiency

Rescue a dog

Saves lives

Rescue a dog

Saves lives

Rescue a dog

Saves lives

5 Rules to Rule

Rule #1 – Post interesting images

Rule #2 – Post consistently

Rule #3 – Post often

Rule #4 – Get the community involved

Rule #5 – Have a theme

Pinterest Tactic #1:

Use graphic with a quote,

saying or inspirational

message

pinterest.com/nolandhoshino/pinterest-strategies/

Pinterest Tactic #3:

Use an infographic

that contains useful

information & interesting

facts

pinterest.com/nolandhoshino/pinterest-strategies/

Pinterest Tactic #15:

‘Call to action’ graphics that fit with your logo & brand

pinterest.com/nolandhoshino/pinterest-strategies/

Pinterest

Tactic #16:

A list of your steps or

instructions

pinterest.com/nolandhoshino/pinterest-strategies/

Pinterest

Tactic #17:

Compelling words +

compelling images = Effective Message

pinterest.com/nolandhoshino/pinterest-strategies/

pinterest.com/nolandhoshino/pinterest-strategies/

Pinterest Tactic #20

Build a community around a cause

What are my (P)Interests?

What do I like?

Instagr.am themed boards

• Why: Broad look vs individual pictures

• Who should use: Marketing/Communications team

• Similar: Pinterest Pinstagram.co

Friendsheet.com

• Why: Broad look vs individual pictures

• Who should use: Marketing/Communications team

• Similar: Pinterest

Instadashapp.com

Picscatter.com

Tagxedo.com

http://pinterest.com/nolandhoshino/nonprofits-on-pinterest/

Tools to get you ready for social media

/

• Why: Keep you focused & strategic, save time

• Who should use: Communication Dir, share w/ staff

• Similar: Kivi Leroux Miller

• Why: Organize & find everything.

• Who should use: People who write your stories.

• Similar: Cloud based file sharing, like Google Docs

• Why: Quick snippets & stories from your co-workers

• Who should use: Orgs with program staff in the field

• Similar: Email, but that’s cumbersome

• Why: Know what you can expect & use to set benchmarks

• Who should use: Dev & Comms staff, all size shops

• Similar: Other industries

Free Benchmark Reports

• Blackbaud Index of Online Giving

• OnlineGivingStudy.org from Network for Good

• eNonprofit Benchmarks Study by M + R Strategic Services & NTEN

Tools for making social media easier

• Why: Images tell great stories

• Who should use: Anyone, very simple

• Similar: Free alternative to Photoshop

• Why: Create a social story from your event, conference or issue

• Who should use: Great to summarize or give second bump to story

• Similar: Blog post

• Why: Create interactive picture

• Uses: Overlay 1 image w/ links to related vids, blogs, pics or audio

• Similar: ?

Tools to see what’s working

• Why: Stats on Twitter & Facebook

• Uses: Quick overview of health of networks

• Similar: AmEx Buzz,

// /• Why: Learn from

competitors

• Uses: See how your Page compares & get ideas to increase engagement

• Similar:

• Strategies driven by need to accomplish a goal

• Should be fun but focused on a results

• Learn as you go, not a finish line

• Do a few things well, not lots of things poorly

• Resource guide for tons of goodies

• Ask your peers

• Connect with us

• #NPtech Social Media Resource http://bit.ly/WVDOnptech

Let’s Roll

Noland Hoshino noland@bcausemedia.com

360.607.4462

Twitter @NolandHoshino

Zan McColloch-Lussier zan@mixtapecommunications.com

206.552.8462

Twitter @Zanarama

Ash Shepherd ashs@npowermw.org

971.285.1949

Twitter @Nptech_Ash