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Social Media Branding Ideas
Social Media
Marketing
&
What we need
to do…
What is important on the social media Site…
…we need to address your target market!
…we need to build the right infrastructure! …we need to utilize
Social Media
…we need to engage with your fans!
…we need to communicate with fans!
…we need to generate quality content!
…we need to cross promote!
…we need to build a strong community!
…we need to create a unique branding!
What is important on social media sites…
Cross Promotion
Public Appearance: Social Media Profile and Website need to be mentioned.
Social Media URL’s on business cards, flyers, etc.
Fan Engagement
Incentives for fans to like your social media pages!
Content Creation
Interviews! Blogs + Stories!
Monetizing
Values and Benefits
Overall Mission:
In order to run a successful social media campaign for Lorenzo and his products, we need to transform your social media profiles into sources of great content and places to go for entertainment!
We need to:
• Give Value• Entertain People• Give valuable tips about relationships• Create original content• Build Fan Relationships
WHY this is the way to go? People need a reason to like your Facebook page and/or follow your twitter! What we offer is valuable, entertaining information about Lorenzo Neal, his goals, products, mission, etc.
Values and Benefits
Identifying Your Target Market Online
Target Market
Analysis
The Player The Business Mogul Man of Opportunity
We need to build a Branding for Lorenzo Neal.
We suggest to focus on these three aspects for now
• Connect with your fans all over Social Media and the Internet
• Build personal relationships with your fans
• We will target people who talk about you online, and who are loyal fans.
• It is very important to build a loyal fan base – these people will spread the word for us.
VIRAL EFFECT!
• Let people know about your projects, products, ventures, etc .
• Build business relationships
• We will target potential investors, and people interested in your products.
• Informative Character. Inform about your business ventures.
• Introducing marketing opportunities
BUILD BUSINESS RELATIONSHIPS
• Let people know about your mission
• Spread the message about the opportunities you create for other football players.
• We will target football players with business ideas, etc.
• Informative Character. Inform about opportunities.
• Introducing business opportunities
BUILD BUSINESS RELATIONSHIPS
1. Fans
Interests:
• Lorenzo Neal• Chargers• NFL• Charger Players• NFL Players• Former NFL Players
2. Business Partners
Interests:
• Interests related to your products and related to the businesses you are involved in• Sports, Football, Athletes, etc.
3. Former Football Players
Interests:
• Career Opportunities• Career after Football• Business Opportunities • Investing
4. Consumer (B2C)
Interests:
• Interests related to your products. • Sports, Football, Athletes, etc.
Finding your Target Market
Facebook Groups and Keyword Searches
We will join groups that are targeted toward your audience, using keywords for each different category.
Facebook groups
Facebook groups
Facebook groups
Facebook groups
Social Media Mentions
• We have tools that allow us to look up tweets and posts and see what people say about Lorenzo Neal or other keywords like “former NFL players”, etc.
• We can directly target these people and direct them to your fan page or twitter profile.
Social Media Mentions
Social Media Mentions
• We have tools that allow us to look up tweets and posts and see what people say about Lorenzo Neal or other keywords like “former NFL players”, etc.
• We can directly target these people and direct them to your fan page or twitter profile.
Content Creation
Content Creation
First, we will start creating content for our Social Media Campaign:
- Customized Facebook Page (with
clickable links to your website)
- Posts and Tweets
- Tips and Valuable Information
- Spotlights
- Blogs
- Video Slideshows
- Content Plan for blog and Social Media
Profiles
CQ/s/dark
Status Quo
Goal 1: We need to create you a so called Facebook Timeline Banner and brand your Social Media Profiles.
Goal 2: We definitely need to focus on increasing the number of Facebook fans by utilizing tactics like fan incentivizing, referral programs, treasure hunts, voting contests, etc.
Goals
Goal 3: We need to improve the aesthetics of your Facebook page! Besides creating tabs on your page (Welcome, Videos, Offers, etc.), we need to brand you Fanpage.
Goal 4: We need to increase the quality of your posts, publish valuable tips, create special Facebook events, ask questions, engage with fans.
Goals
http://mashable.com/2012/05/16/viddy-celebrities/
Viddy, the social video editing and sharing app, isn’t just racking up millions of ordinary users, but a whole host of celebrity participants, too, including Justin Bieber. From sports stars to TV presenters to rappers, these well-known personalities love sharing 15-second bursts of video with their fans. We have gathered our selection into one digestible list, complete with a sample clip from each user. @Lorenzo, you can also share 15-second bursts of videos with your fans and build your own community on Viddy.
Goals
Random Acts of Kindness
Random Acts of Kindness!
People benefiting from random acts of kindness – that is a wonderful thought.
It does not only have to be a thought. We could start an initiative to give out random acts of kindness to people on
Facebook and twitter looking for “help” or “support”. The concept is simple: We
could search for people in need of something (help, support, clothes, food,
etc.) and then provide these people with what they need!
© Majestic Social Media – Full Service Social Media & SEO
Here are some other ideas:
Random Acts of Kindness
Another idea is to do a charitable donation for people in need of help!
We will tell our fans:“Do you want to help people in need?
Just share our fan page on your Facebook timeline and we will donate
$500 when we reach 6,000 fans, $1,000 when we reach 7,000 fans and $1,500
when we reach 8,000 fans!”This campaign is temporary and will run
for only two months.
You determine the amount of the donation! This is just a suggestion!
© Majestic Social Media – Full Service Social Media & SEO
8,000 Fans = $1,500
5,000 Fans
6,000 Fans = $500
7,000 Fans = $1,000
Now!
Find 5differences
Strengthen the relationship with Your fans!
We want that your fans feel that Lorenzo is their personal friend! Therefore we want to give the fans some more personal information on Lorenzo, his every day life, his engagement, his personal experiences, his nicknames, his pasts, funny fan stories, family stories, etc.
Tag Yourself
Contest Suggestions!
Photo Tagging
In this contest, we upload a photo album of your logo or picture to your Fanpage. Ask your Fans to tag their name to a photo to win a prize. To
maximize this contest model, upload 1 picture every few days to encourage Fans to keep returning to your page.
© Majestic Social Media – Full Service Social Media & SEO
Photo Tagging Contest
This is great for expanding your reach because when someone is tagged in a photo, all their friends see it!
If you have a smart phone scan this QR code, it will go to your website!
Social Scanning
For any merchandising or offline tactics, utilize QR codes. You can program them to direct people to your website, Facebook page, twitter page, whatever!
We will conduct searches like this one, where we search for Tweets about
“Lorenzo Neal”, “Former NFL Players”, etc. This tool lists all the Tweets containing the
particular keywords that we chose.
Hashtag Promotion
As you can see, all these tweets are about “Lorenzo Neal” – we can target these people directly and follow them. If they follow us back, we
know they are interested in your blog/our tweets.
We will utilize Hashtags, related to your products/person, etc. in order to further push and market your site.
#LorenzoNeal
#FormerChargersPlayers
#Chargers
#Athletes
#Fanfood
#AmericanFootball
#NFL
#CareerOpportunity
#FootballCamps
#LorenzoNealProjects
#FormerNFLPlayers
Hashtag Promotion – We will tweet using these hashtags so others can see our tweets and click on your website.
Every 2 hours, someone uses the Hashtag
“NFLPlayers”
Every 30-40 minutes, someone uses the
Hashtag“AmericanFootball”
Connect with other people, websites, and brands and begin tweeting and messaging with them on twitter. Their fans will see these tweets. This tactic will give you more exposure and bring more followers.
Follow Profiles
Chargers150,000 Followers
NFLOver 3.5 Mio
Followers
Website
We highly
recommend to
add share or
like buttons to
your posts so
that your web
visitors can
share them
with their
friends!
Social Media is all about…
CommunicationBranding
Interactivity
Engaging
Blogging
www.MajesticSocialMedia.com
Social Media Plan & Strategy
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