Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Claire BoonstraCo-founder

@claireboo on twitter

April 15th 2010

vrijdag 16 april 2010

© 2010, Layar B.V.

Layar Reality Browser

vrijdag 16 april 2010

© 2010, Layar B.V.

Layar Reality Browser

vrijdag 16 april 2010

© 2010, Layar B.V.

Layar is an open platform

Developers Users

Brands & Content

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© 2010, Layar B.V.

Layar - the company

Founded in June 2009Based in Amsterdam

3 founders32 people

Funded: 2,5 million Euro

vrijdag 16 april 2010

© 2010, Layar B.V.

Layar - the platform

500 layers published2000 layers in development

3000 content creators worldwidenearly 1,5 million downloads

Android and iPhone

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© 2010, Layar B.V.

Examples and best practises:General

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© 2010, Layar B.V.

Buildings you can’t see (yet)

Layer developed by NAi/ IN10

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© 2010, Layar B.V.

Beatles Magical AR tour

Layer developed by AugmentRealityvrijdag 16 april 2010

© 2010, Layar B.V.

Virtual Public Art Project

Layer developed by Superimpose/ VPAP

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© 2010, Layar B.V.

Run around and collect them all

Layer developed by John Sietsma

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© 2010, Layar B.V.

Ubisoft’s Splintercell

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© 2010, Layar B.V.

AR flashmob

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© 2010, Layar B.V.

Some inspirationfor TV content

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© 2010, Layar B.V.

TV format Reality

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© 2010, Layar B.V.Layer developed by AugmentReality

Car TV Show

how would the Lotus Cosworth look in your backyard?

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© 2010, Layar B.V.

Discover Platform 9 ...

... at the nearest train station

3/4

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© 2010, Layar B.V.Layer example

CSI in real life

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© 2010, Layar B.V.

SATC tour

and learn where Carrie bought her Manolo’s

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© 2010, Layar B.V.

More than a functional tool

Situation Awareness(360 degree, ambient)

Focused Experiences(Third Party layers)Context

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© 2010, Layar B.V.

Augmented Reality is to become a new

Mass Medium

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© 2010, Layar B.V.

Samsung:

Global pre-installation agreement

Tens of millions of phones equipped with Layar, already in the shop

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© 2010, Layar B.V.

In summaryYour own AR experience

Healthy ecosystem

Unique engagement brands - users

Connect TV with Reality

Tens of millions of users in 2010

vrijdag 16 april 2010

© 2010, Layar B.V.

Save the date: June 18th, 2010

Amsterdam

Layar NEXT event

vrijdag 16 april 2010

© 2010, Layar B.V.

Thank You

claire@layar.com@claireboo

http://www.flickr.com/photos/duskblackwolf/4253592649/

Background image:

vrijdag 16 april 2010