Know Me, Like Me, Follow Me Talk April 09

Shedding light on social networking for your business

Penny PowerFounder Ecademy

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From today …

• +ve shift in mind set• Understand context• Know how to …• … get started• … build value• … become valued• … succeed

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The world has changed

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The world has changed

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The world has changed

475M people online daily

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The world has changed

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Source: Universal McCann Wave.3 – March 2008 - 17,000 daily users/29 countries

Children are changing our world

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Three secrets to help you win …

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This candle analogy was first heard by Penny Power during a Training Session given by Roger Hamilton

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VCP

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VCP is created by Dr.Ivan Misner of BNI International

DNA of business social networks

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Tools

CommunityIntention

Tools: to market yourself

• Create links• NetNews• Blogging• Marketplace• Status updates• Auto responses• Clubs – your own

Micro Social network

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Community: to build reputation

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Intention: to create a following

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KNOW ME

LIKE ME

FOLLOW ME

Strangers

Friends

CUSTOMERS

Tools(Marketing)

Community(Reputation)

Intention (Relevance)

Permission Marketing, Conversation Marketing and Social Networks - combined

Seth Godin – Permission Marketing Ecademy – Social Network DNA

Collecting and Sharing Knowledge

Collecting and Sharing People

Network value – Knowledge and people

21st century business

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From today …

• +ve shift in mind set• Understand context• Know how to …• … get started• … build value• … become valued• … succeed

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Links to further resources: tinyurl.com/6ywvwa

Social media shows on yBC: tinyurl.com/5mvk97