Julie Spira iDate - Dating 2.0: Using Social Media to Create Brand Loyalty

Web Dating 2.0 ! Using Social Media To Increase Brand Loyalty

CyberDatingExpert.com

Cyber-Dating Expert ®

@JulieSpira julie@juliespira.com

Julie Spira

Early Adopter of the Internet Write about the Marriage of Love and Technology

Radio Show

Why Dating 2.0?   ENGAGE WITH USERS

  CREATE COMMUNITY

  SHARE SUCCESS STORIES

  MOBILE DATING

  LIVE INTERACTIVITY

  VIRAL VIDEOS

  BLOGGING

  GREAT SEO

Social Media is Here to Stay

•  Leading Social Media News Site •  413,000 Likes on Facebook •  2.1 million followers on Twitter

•  “Social Media’s impact was compared to the introduction of Black and White Television”

•  “Sharing links is like buying drinks.”

Why use Social Media for Online Dating? •  600 million users* on Facebook 2011 (source: Goldman Sachs)

•  Over 175 million users* on Twitter (with 300,000 new users per day)

•  35 hours of video content uploaded on YouTube per minute (source: Google)

•  Updates indexed by Google & search engines

•  Free marketing of your messages and special offers

•  Promote success stories and engage with users

•  Over 5 Billion mobile phone users

•  Clickable links to your sales page on all profiles

Social Media Menu •  INTERNET – Over 1.97 billion users worldwide (June, 2010)

•  TWITTER – 95 Million Tweets written per day

•  LINKEDIN – Over 85 Million Business Professionals in 200 countries

•  EMAIL – Over 107 Trillion messages sent in 2010, with over 294 Billion emails sent daily (*source Pingdom.com)

•  YOUTUBE – Over 2 Billion videos viewed daily (Adults 18-55)

•  APPLE – Over 300,000 iPhone apps with over 10 Billion downloads

•  BLOGS – Over 400 million active blogs in the English language

Love in the Headlines

‘Couples Finding Love in Cyberspace’

Online Dating & Blogging Site Launch Date

SpeedDate June 2007

Zoosk December 2007

Online Booty Call

September 2008

JDate March 2009

OkCupid June 2009

Match May 2010

The Social Network Best Film of the Year Golden Globe Winner

Features: Social plug-ins, Free indexing by Google, Custom page URL’s and tabs,

Contests & Polls

596,372,520 Million Members

648 Million Unique Visitors*

3rd Largest Country in the World

“There’s nothing more powerful than the Facebook ‘relationship status’ change.”

–Julie Spira

•  50% of FACEBOOK users log on to the site in any given day

•  More than 35 million users update their status each day

•  More than 3 BILLION photos are uploaded to the site each month.

•  The average user spends more than 55 minutes per day on FACEBOOK

•  FACEBOOK pages are available in more than 70 languages.

Dating Sites

Facebook Pages*

*Effective June 2010

Site Facebook Fans Zoosk 1,402,790 Plenty of Fish 13,593 Gay.com 6,602 Match.com 5,799 eHarmony 5,538 LavaLife 2,200 OKCupid 2,121 Chemistry 1,634 Online Booty Call 927 AOL Personals 862 WooMe 668 Brainiac Dating 431 Gelato Dating 360 JDate 141

Dating Sites

Facebook Pages*

*Effective 1/14/20111

Site Facebook Likes Zoosk 2,671,389 +1,268,599 Are You Interested 607,535 Manhunt 95,475 eHarmony 24,927 +19,389 SpeedDate 23,852 Woo Me 19,528 +18,860 Plenty of Fish 17,979 + 4,386 Match 13,888 + 8,089 Gay.com 12,269 + 5,567 Hot or Not 5,338 Mate 1 3,636 Chemistry 3,813 + 2,179 Online Booty Call 2,456 + 1,529 Cupidtino 934 Brainiac Dating 928 + 431

How are Online Dating Sites Using Facebook?

Customized Page Landing Tabs for Contests

Brag About Success Stories

Featured Singles

eHarmony Gives Advice to Daters

Zoosk Celebrates their 1st Million Fans

Zoosk Celebrates with Zooskers

Blue has gone Royal

Marriage Proposals Christina & Grant

•  @film_girl “i just can't wait one minute longer to ask you this. Will you marry me? i want to share the rest of our lives together.”

Celebrity Breakups

Jenny and Jim John and Jen

Online Dating Sites that

Tweet*

*Effective 6/2011

Site @address Followers Gay.com @gaycom 14,017

Date.com @datedotinfo 6,686

WooMe @woome 6.049

Zoosk @zoosk 4,632

eHarmony Jack @eHarmony_Jack 3,349

OkCupid @OkCupid 2,945

Match.com @match 2,812

Online Booty Call @onlinebootycall 1,900

AOL Personals @aolpersonals 1,761

SpeedDate @speeddate 1,644

Gelato Dating @gelato_dating 1,516

Chemsitry @chemistrydotcom 1,316

Brainiac Dating @brainiacdating 1,159

JDate @jdate 873

Lavalife @lavalife 598

Online Dating Sites that

Tweet*

*Effective 1/15/2011

Site @address Followers Gay.com @gaycom 15,831 +1,814

Manhunt @manhunt 14,338

OkCupid @okcupid 7,275 +4,330

Date.com @datedotinfo 7,008 +332

Woo Me @woome 6,143 +94

Zoosk @zoosk 5,890 +1,348

Grindr -LBS @grindr 5,226

Match.com @match 4,173 +1,361

eHarmony Jack @eharmony_jack 4,028 +679

Cupidtino @cupidtino 3,528

Online Booty Call @onlinebootycall 2,225 +325

Chemistry @chemsitrydotcom 1,976 +660

How About We @howaboutwe 1,975

Brainiac Dating @brainiacdating 1,686 +527

Lavalife @lavalife 1,219 +60

LoveStruck @lovestruck 1,148

Sample TWEETS •  @eHarmony_Jack: Are you

in love or are you infatuated?

•  @BrainiacDating: Join coach Amy for a free internet seminar on "What Big Mistakes to Avoid in Internet Dating”

•  @matchdotcom: How do you break up with someone you met online? 25% of HappenMag readers said over the phone

•  @okcupid: Speaking of faces and attractiveness... Has the recession made you more beautiful?

Success Stories

@Match: Carla from Top Chef finds love on Match.com RT@tashsparkles: @Match You can read about it here: http://bitlly/e@Glc6 (thx Tash!)

@Jdate: Mazel tov, Marcy & Leonard! What a wonderful story in today's LA Times - http://cot.ag/fHfPCY. And, thanks to Elton & Billy for the assist.

@cjammet: @okcupid Thanks for the awesome girlfriend. @jowritesmusic is pretty swell.

@GeekGirl: @okcupid Just married the man I found on your site. Well the man who found me.

@okcupid: @ChampagneDiet @GeekGirlKatie Aww, congrats! Did you guys send us your success stories? http://bit.ly/5EttGE

@eHarmony_Jack: @MangoTomato Sorry. Have you by any chance contacted Customer Care about these things? Some are adjustable (distance). I can help too.

@eharmony_Jack: @mariab76 Sorry you feel that way about our site. Upon request, customer care can remove you from our contact list.

@christiancafe: Hmmm, likely the profile was removed by out staff for being a misleading profile.

@lavalife: www.lavalife.com/sharethelove or http://bit.ly/hABBdb - let me know if you have trouble! @SubrbnPrincess Where should I send it? @lavalife

Customer Service

@zoosk: Yes or no – should older women date younger men: http://fb.me/LwC8LBVD

@chemistrydotcom: Twitter loves - how did everyone enjoy Free communication this past weekend? Anyone make a good connection?

@SpeedDate: Jazz up your profile by switching up your main picture one in awhile! So Strike a pose!

@cupidtino: Join us tonight for the Official Apple fans party at #CES – 8PM at Max Brenner by Apple Store in Caesars Palace – plancast.com/p/3f91

Engage

2009 Year of Mobile Dating

Over 4.6 Billion Mobile Users Worldwide

Going Mobile

Over 2 Million Over 2 million: iphone, 1st on iPad

Over 1 million

Launched iPhone app with free drinks for 500 New York Singles

Android, iPhone, Palm & BlackBerry mobile users are 2x engaged

iPhone, iPad, Android

iPhone, BlackBerry

Mobile Dating – eHarmony® iPhone, Android, Blackberry

eHarmony mobile apps account for approximately 20% of global site visits.

Mobile Dating

Consumers look at eHarmony profiles more than 16,000 times per/hr.

TOP 10 iPhone apps for dating*

1.  Match.com app 2.  Date Escape 3.  Charm Him 4.  Fun Mail 5.  Speed Date 6.  Wine to Match 7.  Little Wingman 8.  Skout 9.  Date Check 10. Gate Guru

Source: She Knows CyberDatingExpert.com

•  3rd largest site on the Internet (source: Alexa)

•  448 MILLION unique global users each month

•  35 hours of video uploaded each minute •  YouTube is the #2 search engine in the

world (SOURCE: Google)

• More than 2 Billion videos viewed every day

Average user spends 15 minutes a day on the site

Why use VIDEO?

•  178 MILLION U.S. Internet users watched videos in April 2010

•  13.1 BILLION videos were indexed on Google in April 2010

DATING ADVICE •  Match.com – Video Dating Advice on blog

•  Zoosk TV – Viral Videos

•  JDate TV – Success Stories and Original Content

Online Dating & VIDEO

JDate: Success Couples

Comedian Eric Schwartz – JDate’s Most EliJewble Bachelor

Videos – Encourage Sharing

Engage Users with Music Videos

C Contests and Promotions

$5000 to the Winner of the most awkward date YouTube Video, Facebook Page, Site

@Mate1: Contest Submission: The Blind Date http://fb.meyRjZvoDo

Social Media Buttons & Bookmarks

Largest Business Networking Site

85 Million Members in 200 Countries

Email Marketing

How Do You Rate on Twitter?

Twitter Grader

Simplify – Automation Tools

Simplify – Automation Tools Selective Tweets: Post your Tweets to Facebook Pages #fb

Simplify – Automation Tools TweetDeck

•  RELEASE DATE: April 3, 2010

•  Over 300,000 units sold on 1st day

•  Better user experience

Engage vs. Broadcast

Make every message matter

Takeaways

Don’t become a spammer

Post dating and safety tips Add guest bloggers with a platform

Comment on articles and posts Repurpose your content everywhere

Add social media buttons to site and emails Have a social media strategy

How to Keep the Social in Social Media

Keep Users Engaged and Informed

•  Newsletters with relationship advice

•  Email Alerts with NEW matches & when you receive mail

•  Mobile text messaging for emails, flirts, winks

•  Promotional emails announcing free weekends & specials

•  Announce Success Stories

•  MULTIPURPOSE ALL CONTENT (Post links on your blog, emails, Twitter, & Facebook pages)

Successful Social Media Google Rank #1

EQUALS MORE BUSINESS OPPORTUNITIES

Contact: Julie@JulieSpira.com Twitter.com/JulieSpira Twitter.com/SocialMediaMore

Facebook.com/Juliespira Facebook.com/SocialMediaAndMore

Julie Spira

Follow Julie   Best-selling author, The Perils of

Cyber Dating

  Host of the radio show, “Ask the Cyber Dating Expert”

  Dating advice columnist & coach

  Founder, Social Media And More

Cyber Dating Expert®, LLC Dating in a Web 2.0 World

  Twitter: @JulieSpira

  Facebook.com/JulieSpira

  Facebook.com/CyberDatingExpert

  Facebook.com/SocialMediaAndMore

  LinkedIn.com/in/JulieSpira

Email: Julie@JulieSpira.com Phone: 310-433-7786 CyberDatingExpert.com SocialMediaAndMore.net

Julie Spira iDate - Dating 2.0: Using Social Media to Create Brand Loyalty

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