Jedi Mind Tricks for Social Media

JEDI MIND TRICKS

Help your clients embrace the risks and opportunities of implementing social media

How to implement social media in a hostile or challenging environment

The psychology behind resistance Strategies that have worked

Mind tricks you will learn

Me• Mark Farmer• markfarmer64@hotmail.com• @Markus64

webness.biz

acaweb.ca

wittyandvibrant.com

Pedigree

Earth Day Canada

ebooster

TransCanada Pipelines

IBM Global Services

RMOC

Organizations

SNCR

Humber College

Social Media Club

My thing

I bridge the worlds of traditional & electronic communications

Gurus

I see two kinds of talks... ...ALL THE TIME!

% VS.

Conferences

Less

More

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Age barriers?

Pre-1945

1945

1965

1985

Skeptical / ThreatenedLack of understanding / Lower comfort level

Little intuitive understanding of social media. Significant barriers to entry

Understand of social media, but very specific, targeted adoption

High adoption rate of social media. ‘Grew up’ with it. A primary means of interaction with information, friends & colleagues

Gatekeeper profile?

Conservative Skepticism Often intimidated by technology Don’t always understand the

medium, its uses & limitations People are often threatened by

what they don’t understand What is their frame of reference?

Case #1: stealth blog

Newsletter

“Landing pages”

Wordpress in a site wrapper

Case #2: webinars

Webinars =?

Podcasting

General guidelines

Little words Other words Introduce industry-specific terms at the

right time / gradually Understand how an organization

changes – what is its change complexion?

Case studies

Create the opportunity and the medium will follow.

Business doesn’t hang its hat on delivery - it hangs it hat on results.

sncr.org

Resources

Thank you