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Help your clients embrace the risks and opportunities of implementing social media.
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JEDI MIND TRICKS
Help your clients embrace the risks and opportunities of implementing social media
How to implement social media in a hostile or challenging environment
The psychology behind resistance Strategies that have worked
Mind tricks you will learn
Pedigree
Earth Day Canada
ebooster
TransCanada Pipelines
IBM Global Services
RMOC
Organizations
SNCR
Humber College
Social Media Club
My thing
I bridge the worlds of traditional & electronic communications
Gurus
I see two kinds of talks... ...ALL THE TIME!
% VS.
Conferences
Less
More
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Age barriers?
Pre-1945
1945
1965
1985
Skeptical / ThreatenedLack of understanding / Lower comfort level
Little intuitive understanding of social media. Significant barriers to entry
Understand of social media, but very specific, targeted adoption
High adoption rate of social media. ‘Grew up’ with it. A primary means of interaction with information, friends & colleagues
Gatekeeper profile?
Conservative Skepticism Often intimidated by technology Don’t always understand the
medium, its uses & limitations People are often threatened by
what they don’t understand What is their frame of reference?
Case #1: stealth blog
Newsletter
“Landing pages”
Wordpress in a site wrapper
Case #2: webinars
Webinars =?
Podcasting
General guidelines
Little words Other words Introduce industry-specific terms at the
right time / gradually Understand how an organization
changes – what is its change complexion?
Case studies
Create the opportunity and the medium will follow.
Business doesn’t hang its hat on delivery - it hangs it hat on results.
sncr.org
Resources
Thank you
