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Presentation from M-Publishing conference, 1 June 2010, London www.camerjam.com/events/m-publishing
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Whitelabel App Shops The Power of Recommending Relevant Apps to Users
As seen on: Distinctions:
London, June 1st 2010
© 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
2 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
“There’s no way Apple could prominently present these 36,000 applications to users without overwhelming them…nobody is going to find your app on their own.”
Jason Kinkaid, Techcrunch.com, April 2009
Users struggle to discover relevant applications in a flooded marketplace.
?
Mobile destinations struggle to make money from growing mobile traffic.
?iPhone users spend 80 minutes per day using apps admob App Usage Survey, February 2010
3 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
Customized publisher app shops: users find right apps at the right spot.
visit with your iPhone FT Germany
App
visit with your iPhone menshealth.
de
4 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
visit with your iPhone
T-Online App
With „in-app“ app shops app vendors can offer relevant apps to users.
5 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
Users find relevant apps at the P-O-I and are led to the App Store.
6 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
visit with your iPhone
via m.ftd.de
Contvertising™ is AdSense for apps with Amazon recommendations.
1. Sports-related topic (e.g. Soccer)
1. Point-of-Interest
2. Relevant application (e.g. World Cup 2010)
2. Recommendation
7 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
visit with your iPhone
via m.ftd.de
apprupt Contvertising™ allows publishers to embed apps into their content.
landingpage embedded
into the portal
8 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
The difference between advertising and recommending apps: users love it!
9 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
“I also compared it with Stern and n-tv and I have to admit that I am really excited about the FT Germany iPhone app...They even provide recommendations for new apps, which is great.”
iTunes Customer Review, FTD.de iPhone Application, January 2010
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