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Guest lecture at the CCA Design MBA program. visual thinking and agile process = innovation. How can we bring in social engagement to fuel enterprise innovation? It's about harnessing emotion productively. Resources: http://bit.ly/visualthinker
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Agenda
•The Innovation & Productivity Problem•Introduction To Mindjet•Why Care About Visual Thinking? •Agile: Connecting Vision to Action
96% Less Slides
Jascha Kaykas-WolffCMO, Mindjet
[email protected]@kaykasfb.me/kaykaslinkedin.com/in/kaykasmarketingiteration.com
The Productivity & Innovation Problem
The Opportunity & Challenges
The Opportunity & Challenges
The Market Landscape
Who Is Mindjet?
MINDMAPPING
MINDMAPPING
MINDJET HISTORY
600,000 Paid Users
1,000,000 Paid Users
BeginBusiness Model
Shift Subscription
2,000,000Paid Users
1,000,000Mobile Users
Mobile
Extended To Cloud
Teams
Project Managment
AccelerateBusiness Model Shift
Subscription
InnovationManagement
MindMapping
INNOVATION MANAGEMENT
MINDJET OVERVIEW
Why Care?
Why Care? Visual Thinking Drives Results
OrganizesInformatio
n Easily
GivesContext toRelationshi
ps
ProvidesClarity
Almost 50% of your brain is focused on visual processing.And that’s according to research by David Van Essen. That’s a large part of your brain power going towards extracting
information about the world with your eyes.
Why Care? Visual Thinking Drives Results
People following directions with text and illustrations do 323% better than people following directions without illustrations.W. Howard Levie and Richard Lentz reviewed the results of 55 experiments and found this to be true. It’s no wonder that
countries all around the world use simple images on sign posts to help motorists find their way.
Why Care? Visual Thinking Drives Results
Teams collaborating on a project use 10% less mental resources and are a whole 8% more productive when using visualization tools.Not just as individuals, but also as teams! You can read about it in more detail here.
If information is displayed visually, individuals are 17% more productive and need to use 20% less mental resources.Our own scientific study, carried out by Mindlab International at The Sussex Innovation Centre, compared how office workers manage
data with both traditional and visual software. As we suspected, integrating visualisation into the way we manage and process
information increases how efficient we are.
Why Care? Visual Thinking Drives Results
Project management efficiencyimproved by 20%; better view intoproject information; improved online collaboration among project stakeholders.
“We have identified time savings of about 20% so far in our Management
and Project Management team, resulting in huge operating costs
savings. Mindjet enables us to collect information and share it with all parties
involved.”
I would estimate that our Project meeting times have been reduced by 40 to 60 percent. And because all the thinking going on is being captured in real-time in the interface, everything we do is completely documented by the end of the meeting.
Why Care? Visual Thinking Drives ResultsCon Ed's mind map was recognized not only as critical artifact coming out of the 9/11 disaster, but one that included an aesthetic component as well. In November 2011, David Hill presented the map to New York's Museum of Modern Art (MOMA), where it now resides in its collection.
Connecting Visual Thinking To Operating
@kaykas
SA
LES
& M
AR
KE
TIN
G F
UN
NE
LAwareness
Consideration
RetentionBU
YE
R’S
JO
UR
NE
YCase Study: Strategy + Operations
@kaykas
SMASH THE
WATERMELON
Case Study: Strategy + Operations
@kaykas
SMASH THE
WATERMELON
Case Study: Strategy + Operations
2929
Case Study: Strategy + Operations
Case Study: Strategy + Operations
Agile MarketingManifesto
GTM - Marketing ProgramsCase Study: Strategy + Operations
Strategy =
Actual
GTM - Marketing ProgramsCase Study: Strategy + Operations
Clear communication of what is happening
@kaykas
• Create engaging content
• Pay to promote it
• Extend reach with tags/likes/shares
• Increase traffic back to blog
AwarenessCase Study: Strategy + Operations
@kaykas
• 420% Increase in blog traffic
• 300% Increase in Facebook views
• 1200 Likes
• Over 800 Shares
• 1320% Increase in reach*
• 3100% Increase in impressions*
*Isolated effect of social advertising
AwarenessCase Study: Strategy + Operations
Takeaways
Take Aways •The skills you are learning and refining here should be cherished, nurtured and shared.
•Traditional business processes don’t work. Consider agile methods, the missing link between visual planning and execution.
•Businesses are trying to develop processes to innovate. Visually driven processes will win. They connect the Path, The Rider & The Elephant.
Resources: http://bit.ly/visualthinker
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