ISES 2013 - Day 2 - Dr. Gunnhild Stordalen( Chairman of Board, Greenudge) - The Psychology of...

Preview:

DESCRIPTION

Can We Change Our Minds To Think More Sustainably? Climate change challenges our world in many ways, yet we have barely started to address this problem. Why are we not doing more about this? Climate change is a psychological challenge, psychological barriers limit individual and collective action on climate change. Can we be nudged into acting differently?

Citation preview

... a way of designing choices to alter people’s behavior in a predicable or desirable way, without prohibiting any options.

/nudge [:nuhj]verb, nudged, nudg·ing, noun

6

7

8

10

BELIEVING

DOING

12Source: Andreas Solberg (flickr.com)Source: Andreas Solberg (flickr.com)

13CC: Amy Loves Yah (flickr.com)CC: Amy Loves Yah (flickr.com)

14

15

FILM

17

18

19

20266.000.000 tons CO₂

21266.000.000 tons CO₂

22266.000.000 tons CO₂

BELIEVING

DOING

5-10%

/GreeNudge @GreeNudge

.no.nowww.www.

Recommended