Introduction to circulator

Introduction to Circulator

Founded in 2007, Dublin & London Office, Sending 8-10 Million Emails Daily

Wide Range of B2B & B2C Clients: Government, Financial, FMCG, Tech etc

Commercially Focused Email Marketing (Results Driven)

We built and fully own the technology (Not white labeled)

Easy to use Enterprise Level Technology (Automation, Integration etc..)

Securely Hosted and protected to the highest industry standards

Top Delivery Rates 99% V’s Industry Average of 80%. White listed etc.

Local Tech & Creative support and guidance = Max ROI

USP : “We Implement Best Practice, Automated Sales and Marketing Processes Into Your Business To Drive Commercial Results”

Some of our B2C Customers

Some of our B2B Customers

Some Interesting Numbers from the DMA

Email marketing generated an ROI of €48 for every euro spent on it in 2010. Outperforming all other direct marketing channels.

Total Revenue from Email in 2010 = €400bn!!

75% of online consumers prefer to receive promotional messages via email

More than half of online consumers have made a purchase as the direct result of an email more than any other online communication channel.

What do Companies use Email Marketing for ?

Our Approach

Plan Analyse

Weeks / Months

Strategy Improve

Months / Years

Set Up

Test

Launch

Days / Weeks

Report

Understanding the customer lifetime value

Integration & Event Based Automation

Customer Lifecycle Automation

Win Back & Re-Awakening Automation

Shopping Cart Abandonment Automation

Circulator Split Testing Drives Results

Financial Services Provider – “We generated €1,000,000 of new business via the Circulator Platform in 12 Months”

Fashion – “We increase the number of Fans on Facebook by 94% in one month”

Retailer – “We increased our Footfall by 44% in one week”

Different Types of Campaigns

Win Back

Re-Awakening

Product Launch

Cross Sell

Offer Based

News & Viral

Only 30-40% of People See This

60-70% of People will see this

Example Email With and Without Images

30% of People See This 70% of People will see this

A Large Financial Services Client achieved a 36% uplift in Direct Online sales as a result of implementing our approach.

Optimised – Content & CTA’s visible, clickable

Data Growth

Auto Responder = Conversions

Facebook Subscription Module – Grow your list database

Integrate with Google Analytics

Allows you to see how your email traffic interacts with your site. Track conversions etc.

All traffic sources from Circulator Emails are visible in your Google Analytics Account.

Use email to determine your subscribers preferences

Display Targeted Advertising with a much higher ROI on the Ad Spend

Endless opportunities … Offer Lead / Viral / Cross Sell / Affiliate etc.

Integrate with Google Ads Re-Marketing