View
1.836
Download
0
Category
Preview:
DESCRIPTION
You don't need a Super Bowl ad or Danica Patrick to successfully crowd source creative advertising content. This presentation was delivered at Internet Summit 2010 in the Online Video session and shares successful case studies and best practices from Zooppa.com, the world leader in creative crowdsourcing.
Citation preview
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com1
Crowdsourcing Online Video:How to Do it Successfully Without a
Super Bowl Ad or Danica Patrick
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com2
TMZ and JEvans:A Love Story
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com3
Two Types of Viral Outbreaks:Traditional (One to Many) &
Memetic (Peer to Peer)
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com4
Universal Studios:King Kong’s Return to Hollywood
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com5
The ROI:So You Don’t Get Fired
• 125 Original Videos
• 9 Selected for
National Broadcast
• $52,000 Investment
• 110 Original Videos
• 10 Selected for a
Custom Microsite
• $35,000 Investment
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com6
Best Practices:Platforms, Not Features
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com7
Best Practices:Open-ended and Personal
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com8
Best Practices:Engage. No Really, Engage.
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com9
Best Practices:Embrace It, Baby.
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com10
For More Information
CrowdsourcingCreativeContentZOOPPA
http://zooppa.comOnlineVideoResearch
TheEmergingMediaResearchCouncilhttp://theEMRC.com
InnovationinCreativityArikAbel’sBlog
http://arikabel.com
Recommended