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Presentation I gave for the 2014 IAB Netherlands Online Video Summit in the Eye Amsterdam. About how online video should be seen, used and why TV is a friend, but not an equal. What makes a good online video and what can we learn from the Doritos case.
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ONLINE VIDEOFACTORYBY THE WATER
OLV
GRP
SNACKABLE REAL INFLUENCERS INSIGHT
ONLINE VIDEOFACTORYBY THE WATER