Importance of communication in business

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Importance of Communication in BusinessBy : Furrukh Ali BaigClient Services Associate,Ovrod Karachi, Pakistan.0092-345-3037418

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What communication is ?• Activity of conveying information through the exchange of

thoughts.

• A process by which information is exchanged between individuals through a common system of symbols

The basic purpose of communication is to inform, educate and entertain people

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Communication

Verbal

Written Oral

Non-Verbal

Formal Informal

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Types of communication• Non-verbal Communication• Nonverbal communication is the sending or receiving of wordless

messages. Such as • gesture• body language,• posture,• tone of voice or • facial expressions

Nonverbal communication is all about the body language of speaker.

• Verbal Communication• Verbal communication refers to the form of communication

which is done by word of mouth and a piece of writing

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Law for Verbal communication

-KISS-

Keep it short & simple

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Types of Verbal Communication

Oral CommunicationIn oral communication, Spoken words are used

• Keep in mind : • pitch, • volume, • speed • clarity of speaking.

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Types of Verbal Communication

Advantages of Oral Communication

• It brings quick feedback.

• In a face-to-face conversation, by reading facial expression and body language one can guess whether he/she should trust what’s being said or not.

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Types of Verbal Communication

Disadvantage of oral communication

• In face-to-face discussion, user is unable to deeply think about what he is delivering.

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Types of Verbal Communication

Written CommunicationIn written communication, written signs or symbols are used to communicate. A written message may be printed or hand written. In written communication message can be transmitted via email, letter, report, memo etc.

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Written Communication is most common form of

communication being used in business.

So, it is considered core among business skills.

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How to start a Business email• Suppose “ E” is for Expression in word E-Mail.• Start email by saying,

“Dear Sir/Madam” receiver is unknown.OR

“Dear Mr Farhan” receiver is known.OR

“Dear Team” receivers are multiple.

• Greet the receiver by saying “Good day to you”

OR “Hope you be doing fine”

OR“I hope all is good at your end”

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How to convey the message in email

• AGAIN KISS – Keep it short and simple.

I am sending you this e-mail to inquire if ... “OR

If you are replying to an e-mail, you could start with, "Thank you for your (recent) e-mail. I am sorry for the delay in replying

to you, but I am pleased to inform you ... “

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How to end a business emailBe polite and try to make a smiling ending, by saying:

× I will be waiting for your response ASAP.

Please do let me know by when I can expect to have it.

Do let me know your suggestions in this regard.

I hope to see your response /feedback in next few hours / days.

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Common mistakes

• Not including the email thread in your reply.• Not using a professional account.

(love4all@yahoo.com)• Not replying to all.• Cc'ing the world.• Rambling. (plz, u, tc,ur)• Writing unprofessionally. (I want to inform to you).• Creating unnecessary back-and-forth.

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Advantages of Written Communication

• The more you know the receiver the shorter the email will be.

• Messages can be edited and revised many time before it is actually sent.

• Written communication provide record for every message sent and can be saved for later study.

• A written message enables receiver to fully understand it and send appropriate feedback.

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Disadvantages of Written Communication

• Unlike oral communication, Written communication doesn’t bring instant feedback.

• It take more time in composing a written message as compared to word-of-mouth. and number of people struggles for writing ability.

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Consequences of sending an improper business email

• Productivity sapper• Poor impressions• Lack of Control• Falling into the wrong hands• Career limiting

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Bad Business Email - Example

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Benefits of business communication

•Best opportunity to make an outstanding first impression. •Using powerful words, images and

messages, business professionals can craft strong internal relationships.•Better interpersonal interactions. •Better for conflict management.

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7C’s of communication

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Thank You

Q &A ?

By : Furrukh Ali BaigClient Services Associate,Ovrod Karachi, Pakistan.0092-345-3037418