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COMMUNICATION &ITS IMPORTANCE

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 The Goals of Communications:

To change behavior

To get action

To ensure understandingTo persuade

To get and giveInformation

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What are the most common a!s ecommunicate"

 S p o k e n  W

 o r d

Written Word

 V i s u a l  I m

 a g e s

B o d y  L a n g u a g e 

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Com#onents ofCommunication

$istenin%

S#eain%

Rea'in%

Writin%

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So ho 'oes communication taes#lace"

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What causes 'istortion or the(arriers to Communications"

Perce#tions $an%ua%e Semantics Personal

Interests Emotions

En)ironment *noise

Preconcei)e'notions+e,#ectations

Wor'iness Attention s#an Ph!sical hearin%

#ro(lem

S#ee' of thou%ht

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-an%ers of miscommunication

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.o'! $an%ua%e

/inesics

Oculesics

0e#atics

Pro,emics

Chronemics

Artifacts1-ress & Attire

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Current Challen%es for .usinessCommunicators

On%oin% 'e)elo#ment of ne informationtechnolo%ies

Increasin%l! %lo(al nature of (usiness

Groin% 'i)ersit! in the or#lace an' in

t!#es of or#laces

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Ne Technolo%ies forCommunication

Informational'ata(ases

Electronic mails!stems

2oice mail s!stems

3a, machine s!stems Cellular #hone

s!stems

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 Technolo%ical A')ances inCommunication Internet

  Glo(al s!stem of com#uter netors use' (!man! 4rms use it to communicate ith their

su##liers5 Worl' Wi'e We( 6WWW7

  Pro)i'es multime'ia access to the Internet5

Intranets  A com#an!1i'e s!stem of com#uter netors

for information sharin% (! em#lo!ees insi'ethe 4rm5

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0o -o Ne Technolo%iesA8ect .eha)ior"

3ast9 imme'iate access to information

Imme'iate access to #eo#le in #oer Instant information e,chan%e across

'istance

Maes sche'ules & oce hoursirrele)ant

Ma! e;uali<e %rou# #oer

Ma! e;uali<e %rou# #artici#ation

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Communication can (ecome moreim#ersonal11interaction ith a machine

Inter#ersonal sills ma! 'iminish11less

tact9 less %raciousness Non1)er(al cues lacin%

Alters social conte,t

Eas! to (ecome o)erhelme' ithinformation

Encoura%es #ol!#hasic acti)it!

0o -o Ne Technolo%iesA8ect .eha)ior"

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Communication Netors

3ormal Netor  Well1esta(lishe'9 usuall! alon% o#erational

lines 

-e#en's on certain esta(lishe' forms or=%enres> in the com#an!  Planne' an' mana%e'

Informal Netor

  Com#le,  E)er chan%in%

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3actors A8ectin% theCommunication in a .usiness

Nature of the (usiness

O#eratin% #lan

.usiness en)ironment Geo%ra#hic 'is#ersion

Peo#le

Com#an! culture

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 The .usiness CommunicationProcess

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KeyTakeawa

y

Watch !our thoughts? the!

(ecome words5 Watch !our

or's? the! (ecome actions5Watch !our actions? the!

(ecome habits5 Watch !our

ha(its? the! (ecome

character5 Watch !ourcharacter? it (ecomes !our

DESTINY 5