Immersive Technologies Presentation for Digital Earth

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Immersive Technology Strategieswww.davidwortley.com

Immersive Technologies, Human Computer Interfaces and Digital Earth

ISDE 7 International Conference

Perth, Australia August 2011David Wortley FRSA

Immersive Technology Strategieswww.davidwortley.com

Structure

Good News and Bad NewsThe Prosumer Revolution Immersive Technologies, Smart Growth

and Regional InnovationHuman Computer Interfaces and Digital

EarthThoughts to Ponder

Immersive Technology Strategieswww.davidwortley.com

Good News !!

Smart growth and innovation are virtually guaranteed in the global information society

Location and the concept of “place” (physical or virtual) is becoming increasingly important

Intelligent locations and locational intelligence will present massive opportunities for further innovation and growth

New Interface devices and immersive technologies will engage more citizens in sustainable development

Immersive Technology Strategieswww.davidwortley.com

Bad News !!

Sustainability is a really BIG challenge

It is unlikely that GIS knowledge professionals will be at the forefront of the most significant location based innovations

All knowledge professionals in a specific domain like GIS are an endangered species under threat from the alien Prosumer generation

Immersive Technology Strategieswww.davidwortley.com

Watch out for the Prosumer

He is coming to get you !!

Immersive Technology Strategieswww.davidwortley.com

The Prosumer Revolution

Immersive Technology Strategieswww.davidwortley.com

Disruptive Communications Technologies

Immersive Technology Strategieswww.davidwortley.com

Disruptive Communications Technologies

The internet is different in its scope and impact on businessand society to any previous disruptive technology

Immersive Technology Strategieswww.davidwortley.com

The Prosumer

The prosumer effect is unique in our history

Immersive Technology Strategieswww.davidwortley.com

The Attention Economy

Capturing and retaining attention and loyalty are critical in today’s digital media society

Immersive Technology Strategieswww.davidwortley.com

Immersive Technologies, Smart Growth and Innovation

Immersive Technology Strategieswww.davidwortley.com

Immersive Technologies

Games Virtual Worlds Social Networks

Immersive Technologies are commercially very significant because they engage our discretionary

time, attention and money – they educate, inform and influence society

Immersive Technology Strategieswww.davidwortley.com

Some Statistics Games industry is bigger than movie and music industry 180 million active gamers in the USA playing on average

13 hours per week China 200m, India 105m, Europe 100m, Russia 10m One million people played Red Redemption’s Climate

Change Game 100k people played Floodsim in first 6 weeks World Crisis games are very popular e.g. World without

Oil, Evoke, Lost Joules, Innocentive (crowd sourcing)

Immersive Technology Strategieswww.davidwortley.com

Immersive Applications driven by Human Needs and Emotions

Enhancing our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies

Immersive Technology Strategieswww.davidwortley.com

Immersive ApplicationsEncourage imaginationSupport explorationRisk-free environmentHelp our understandingEngage our interestMake inaccessible

accessibleBuild relationshipsBridge to Physical World

Immersive Technology Strategieswww.davidwortley.com

Supporting Exploration

Applications which help us to explore and discover

Immersive Technology Strategieswww.davidwortley.com

Risk Free Environment

Simulations reduce both cost and risk

Immersive Technology Strategieswww.davidwortley.com

Help our Understanding

Immersive visualisations help us understand and manage our environment

Immersive Technology Strategieswww.davidwortley.com

Engage our Interest

Make Boring Issues more relevant and interesting

Immersive Technology Strategieswww.davidwortley.com

Building Bridges

“My SGI”

Linking the physical and virtual environments

Immersive Technology Strategieswww.davidwortley.com

Ticking all the Boxes

Immersive Technologies have not only created huge market potential but have driven innovations across all

sectors

Immersive Technology Strategieswww.davidwortley.com

Driving Technological Innovation

3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence,

pattern recognition are all driven by Immersive Technology features

Immersive Technology Strategieswww.davidwortley.com

Innovation in Collaboration

Visualise data in richer and easy to understand ways

Immersive Technology Strategieswww.davidwortley.com

Innovation in the Community

Empowering citizens and employees

Immersive Technology Strategieswww.davidwortley.com

Human Computer Interfaces and Digital Earth

Immersive Technology Strategieswww.davidwortley.com

Games are Seriously Immersive and Reflect our Humanity

They usually Involve Challenges, Rules, Rewards, Physical and Virtual Worlds, Social Networks, Personal

Development and Commercial Exploitation

Immersive Technology Strategieswww.davidwortley.com

Games are Our Personal Choice

``Games are where we choose to spend our discretionary time, attention and money which makes

them very important commercially and developmentally

Immersive Technology Strategieswww.davidwortley.com

The Secrets of Harnessing a New Communications TechnologyAttractivenessAccessibilityAffordability

Does it interest/excite me ?Is it easy to access ?Can I afford the time, attention and money ?

Immersive Technology Strategieswww.davidwortley.com

Attractive, Accessible, Affordable

New interface devices focus on attractiveness (engagement), accessibility (no barriers) and

affordability (cost and time)

Immersive Technology Strategieswww.davidwortley.com

Microsoft Kinect Motion Tracking

Watch, copy, get feedback, iterate and share

Immersive Technology Strategieswww.davidwortley.com

Multi-Touch Display Technology

Combined with social networks help us understand and manage the environment

Immersive Technology Strategieswww.davidwortley.com

Brainwave Sensors

Using our mind to control technology

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Linking the Physical and Virtual

New ways to visualise and collaborate virtually

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Thoughts to Ponder

Immersive Technology Strategieswww.davidwortley.com

The Anthropocene Era

“The age when human impacts begin to overwhelm those of all other species.”

“Humanity is now stuck with a planet stewardship role.”

“We are as gods and have to get good at it.” 

Stuart Brand

Immersive Technology Strategieswww.davidwortley.com

The Prosumer Revolution

New human computer interfaces, immersive technologies and creative tools give citizens

unprecedented power to understand and influence the future of our planet – how can we harness this unique

opportunity to shape the future ?

Immersive Technology Strategieswww.davidwortley.com

Societal Fission or Fusion ?

Will the exponentially increasing “innovation energy” we are self-generating become an uncontrollable

destructive force or can we harness it for a sustainable future ?

Immersive Technology Strategieswww.davidwortley.com

Is Reality Broken ?

Gamers have been mastering the art of planet craft for years through “God” games.

Designers of online games – and those who play them –have a head start on this mission.

Gaming is “a twenty-first-century way of thinking and leading and of working together to accomplish real change”

The great challenge for us today, and for the remainder of the century, is to integrate games more closely into our everyday lives, and to embrace them as a platform for collaborating on our most important planetary efforts.

Jane McGonigal

Immersive Technology Strategieswww.davidwortley.com

Immersive Technologies, Human Computer Interfaces and Digital Earth

ISDE 7 International Conference

Perth, Australia August 2011David Wortley FRSA

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