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Immersive Technology Strategieswww.davidwortley.com
Immersive Technologies, Human Computer Interfaces and Digital Earth
ISDE 7 International Conference
Perth, Australia August 2011David Wortley FRSA
Immersive Technology Strategieswww.davidwortley.com
Structure
Good News and Bad NewsThe Prosumer Revolution Immersive Technologies, Smart Growth
and Regional InnovationHuman Computer Interfaces and Digital
EarthThoughts to Ponder
Immersive Technology Strategieswww.davidwortley.com
Good News !!
Smart growth and innovation are virtually guaranteed in the global information society
Location and the concept of “place” (physical or virtual) is becoming increasingly important
Intelligent locations and locational intelligence will present massive opportunities for further innovation and growth
New Interface devices and immersive technologies will engage more citizens in sustainable development
Immersive Technology Strategieswww.davidwortley.com
Bad News !!
Sustainability is a really BIG challenge
It is unlikely that GIS knowledge professionals will be at the forefront of the most significant location based innovations
All knowledge professionals in a specific domain like GIS are an endangered species under threat from the alien Prosumer generation
Immersive Technology Strategieswww.davidwortley.com
Watch out for the Prosumer
He is coming to get you !!
Immersive Technology Strategieswww.davidwortley.com
The Prosumer Revolution
Immersive Technology Strategieswww.davidwortley.com
Disruptive Communications Technologies
Immersive Technology Strategieswww.davidwortley.com
Disruptive Communications Technologies
The internet is different in its scope and impact on businessand society to any previous disruptive technology
Immersive Technology Strategieswww.davidwortley.com
The Prosumer
The prosumer effect is unique in our history
Immersive Technology Strategieswww.davidwortley.com
The Attention Economy
Capturing and retaining attention and loyalty are critical in today’s digital media society
Immersive Technology Strategieswww.davidwortley.com
Immersive Technologies, Smart Growth and Innovation
Immersive Technology Strategieswww.davidwortley.com
Immersive Technologies
Games Virtual Worlds Social Networks
Immersive Technologies are commercially very significant because they engage our discretionary
time, attention and money – they educate, inform and influence society
Immersive Technology Strategieswww.davidwortley.com
Some Statistics Games industry is bigger than movie and music industry 180 million active gamers in the USA playing on average
13 hours per week China 200m, India 105m, Europe 100m, Russia 10m One million people played Red Redemption’s Climate
Change Game 100k people played Floodsim in first 6 weeks World Crisis games are very popular e.g. World without
Oil, Evoke, Lost Joules, Innocentive (crowd sourcing)
Immersive Technology Strategieswww.davidwortley.com
Immersive Applications driven by Human Needs and Emotions
Enhancing our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies
Immersive Technology Strategieswww.davidwortley.com
Immersive ApplicationsEncourage imaginationSupport explorationRisk-free environmentHelp our understandingEngage our interestMake inaccessible
accessibleBuild relationshipsBridge to Physical World
Immersive Technology Strategieswww.davidwortley.com
Supporting Exploration
Applications which help us to explore and discover
Immersive Technology Strategieswww.davidwortley.com
Risk Free Environment
Simulations reduce both cost and risk
Immersive Technology Strategieswww.davidwortley.com
Help our Understanding
Immersive visualisations help us understand and manage our environment
Immersive Technology Strategieswww.davidwortley.com
Engage our Interest
Make Boring Issues more relevant and interesting
Immersive Technology Strategieswww.davidwortley.com
Building Bridges
“My SGI”
Linking the physical and virtual environments
Immersive Technology Strategieswww.davidwortley.com
Ticking all the Boxes
Immersive Technologies have not only created huge market potential but have driven innovations across all
sectors
Immersive Technology Strategieswww.davidwortley.com
Driving Technological Innovation
3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence,
pattern recognition are all driven by Immersive Technology features
Immersive Technology Strategieswww.davidwortley.com
Innovation in Collaboration
Visualise data in richer and easy to understand ways
Immersive Technology Strategieswww.davidwortley.com
Innovation in the Community
Empowering citizens and employees
Immersive Technology Strategieswww.davidwortley.com
Human Computer Interfaces and Digital Earth
Immersive Technology Strategieswww.davidwortley.com
Games are Seriously Immersive and Reflect our Humanity
They usually Involve Challenges, Rules, Rewards, Physical and Virtual Worlds, Social Networks, Personal
Development and Commercial Exploitation
Immersive Technology Strategieswww.davidwortley.com
Games are Our Personal Choice
``Games are where we choose to spend our discretionary time, attention and money which makes
them very important commercially and developmentally
Immersive Technology Strategieswww.davidwortley.com
The Secrets of Harnessing a New Communications TechnologyAttractivenessAccessibilityAffordability
Does it interest/excite me ?Is it easy to access ?Can I afford the time, attention and money ?
Immersive Technology Strategieswww.davidwortley.com
Attractive, Accessible, Affordable
New interface devices focus on attractiveness (engagement), accessibility (no barriers) and
affordability (cost and time)
Immersive Technology Strategieswww.davidwortley.com
Microsoft Kinect Motion Tracking
Watch, copy, get feedback, iterate and share
Immersive Technology Strategieswww.davidwortley.com
Multi-Touch Display Technology
Combined with social networks help us understand and manage the environment
Immersive Technology Strategieswww.davidwortley.com
Brainwave Sensors
Using our mind to control technology
Immersive Technology Strategieswww.davidwortley.com
Linking the Physical and Virtual
New ways to visualise and collaborate virtually
Immersive Technology Strategieswww.davidwortley.com
Thoughts to Ponder
Immersive Technology Strategieswww.davidwortley.com
The Anthropocene Era
“The age when human impacts begin to overwhelm those of all other species.”
“Humanity is now stuck with a planet stewardship role.”
“We are as gods and have to get good at it.”
Stuart Brand
Immersive Technology Strategieswww.davidwortley.com
The Prosumer Revolution
New human computer interfaces, immersive technologies and creative tools give citizens
unprecedented power to understand and influence the future of our planet – how can we harness this unique
opportunity to shape the future ?
Immersive Technology Strategieswww.davidwortley.com
Societal Fission or Fusion ?
Will the exponentially increasing “innovation energy” we are self-generating become an uncontrollable
destructive force or can we harness it for a sustainable future ?
Immersive Technology Strategieswww.davidwortley.com
Is Reality Broken ?
Gamers have been mastering the art of planet craft for years through “God” games.
Designers of online games – and those who play them –have a head start on this mission.
Gaming is “a twenty-first-century way of thinking and leading and of working together to accomplish real change”
The great challenge for us today, and for the remainder of the century, is to integrate games more closely into our everyday lives, and to embrace them as a platform for collaborating on our most important planetary efforts.
Jane McGonigal
Immersive Technology Strategieswww.davidwortley.com
Immersive Technologies, Human Computer Interfaces and Digital Earth
ISDE 7 International Conference
Perth, Australia August 2011David Wortley FRSA