IMMERSE'16 Intro to Adobe Experience Manager & Adobe Marketing Cloud

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

A virtual developer conference for Adobe Experience Manager

Adobe Experience Manager - IntroductionSunil Bhaskaran

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2

In this presentation …

AEM ? Adobe Marketing Cloud AEM capabilities User profiles AEM authors AEM developers AEM system administrators Basic technology stack AEM integration with Analytics & Target

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3

What is Experience Manager? Manages experiences ……

Desktops Devices Mobile apps

Integration with Marketing Cloud

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4

Adobe Marketing Cloud solutions

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5

Industries

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6

AEM capabilities Sites Apps Forms Assets Communities

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7

If you work with AEM ….. Author Developer System Admin

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8

Seeing is believing Log in … and start exploring

An AEM site(Geometrixx Demo)

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9

Demo Edit an AEM page Create an AEM page

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10

And, what is a component? Authors need it Adds new content using components

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11

And, what is a template? Authors need it Decides the layout of a page

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12

Developer creates Templates Components

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13

AEM developer Creates templates & components

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14

Demo Introduction to CRXDELite Project structure

Content folder App folder

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15

Who is a system admin? Admin-related tasks

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16

Typical configuration Author instance Publish instance

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17

AEM architecture technology stack

OSGi

AEM Sites

Sling

JCR

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18

Apache Sling Content-centric web application framework Easy development of content-oriented applications Uses a JCR repository, such as Apache Jackrabbit or

CRX Refer to http://sling.apache.org for more information

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19

Where content is stored Oak repository

Nodes and properties

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20

Basic overview of technology tasks Apache Oak

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21

OSGi OSGi (Open Source Gateway Initiative)

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22

AEM with Analytics Seamless integration with Adobe Analytics

Get information about users See profitable paths Identify critical success matrix

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23

AEM with Test & Target Seamless integration with Adobe Target

Personalize content A/B testing Rules-based targeting

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24

References https://docs.adobe.com/content/docs/en/aem/6-2.html https://jackrabbit.apache.org/oak/ http://sling.apache.org https://www.osgi.org/

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25

Questions? @sunil_Bhaskaran Blogs.adobe.com/sunil