Idea to launch: 13 lessons learned from a product manager

@triciacervenan1

idea to launch:13 lessons learned from a product manager

@triciacervenan2

building apps = thousands of decisions

@triciacervenan3

lesson #1

don’t create just another “me too” app

@triciacervenan4

850,000 iOS apps

700,000 Android apps

60% of apps in App Store have never been downloaded

Source: Apple 2013 Q2 Conference Call, Bloomberg, Apptrace.com

@triciacervenan5

@triciacervenan6

@triciacervenan7

lesson #2

your first idea isn’t always the best one, but its important to start

@triciacervenan8

lesson #3

you have 30 seconds to get someone to fall in love

@triciacervenan9

@triciacervenan10

@triciacervenan11

lesson #4

navigation is the single most important decision you will make

@triciacervenan12

@triciacervenan13

lesson #5

the HIG and design guidelines are your best UX resource

@triciacervenan14

@triciacervenan15

@triciacervenan16

@triciacervenan17

lesson #6

use common icons

@triciacervenan18

@triciacervenan19

lesson #7

give feedback

@triciacervenan20

@triciacervenan21

lesson #8

use a second orientation when the user can benefit from it

@triciacervenan22

lesson #9

build for the next OS

@triciacervenan23

@triciacervenan24

lesson #10

user test, often

@triciacervenan25

lesson #11

QA for the unknown

@triciacervenan26

lesson #12

be descriptive with your name

@triciacervenan27

@triciacervenan28

lesson #13

target the right keywords

@triciacervenan29

how many apps show up for that result?

how will people search for you?

what does instant search show when you start typing?

@triciacervenan30

thank you!