@triciacervenan1

idea to launch:13 lessons learned from a product manager

@triciacervenan2

building apps = thousands of decisions

@triciacervenan3

lesson #1

don’t create just another “me too” app

@triciacervenan4

850,000 iOS apps

700,000 Android apps

60% of apps in App Store have never been downloaded

Source: Apple 2013 Q2 Conference Call, Bloomberg, Apptrace.com

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@triciacervenan7

lesson #2

your first idea isn’t always the best one, but its important to start

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lesson #3

you have 30 seconds to get someone to fall in love

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lesson #4

navigation is the single most important decision you will make

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lesson #5

the HIG and design guidelines are your best UX resource

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lesson #6

use common icons

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lesson #7

give feedback

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lesson #8

use a second orientation when the user can benefit from it

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lesson #9

build for the next OS

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lesson #10

user test, often

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lesson #11

QA for the unknown

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lesson #12

be descriptive with your name

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lesson #13

target the right keywords

@triciacervenan29

how many apps show up for that result?

how will people search for you?

what does instant search show when you start typing?

@triciacervenan30

thank you!