How to create the best visual content

The internet doesn’t make us more creative, but it

does enable what we create to be seen, heard, and

used. It enables every creator to find a public and

that takes creation out of the proprietary hands of

the supposed creative class. - jeff jarvis 2008 -

Instagram 150 million accounts

tumblr. 300 million accounts

Pinterest 70 million accounts

why now?the rise of visual content

from formal websites with a lot of text ...

to inspiring websites with a lot of images and graphics

from resumes with lots and lots of text ...

to visual resumes and portfolio’s on Behance

from research results in excel and diagrams ...

to infographics

from listening to music in itunes

to listening & watching music in shuffler.fm on the iPad

your twitterstream on your mobile ...

or your twitterstream through Flipboard on your iPad

your LinkedIn connections in a list ...

or your connections in LinkedInMaps

tekst

from functional shopping ...

to what we now call‘visual commerce’

follow sites with a RSS reader

or follow sites through social on Flipboard and create your own mag (video)

visual content examples

Infographic – Cine(ma)gram - Time lapse -

Tagcloud - Video - Prezi - Slideshow -

Animated gif - Caroussel - Stop motion –

Stereographic – many more?

videos

TIME LAPSE videos

Stereographics

To subscribe a bio or a picture: use details, a scenery instead of global

details

Be concrete

Use the 5 sencences, the weigth of the camera, the scent, the one you

who you are with

Practice your photography skills with the so called #selfies

Give specifics

Be auhtentic so open up. Otherwise you will never stand out and be unique

I will go to your blog for your personality. Don't blend in

Tips from pro’s (picked up at Blogher conf)

1 October 2013 Creating visual content by Kirsten Jassies27

CINE(MA)GRAMS

Interview with dynamic content

visual diaries on NSMBL.nl

visual (live) reporting

Project Snowfall van de NY Times (video)

Project Firestorm from The Guardian (video)

Every post you place needs visual support

Select images that serve the purpose of your post, for example explanation, news or

inspiration

Which image will be liked and shared by your audience?

Select appealing and unique images with emotion

Place images as big as possible

No designer? Create your own landingspage, resume or infographic with

unbounce.com, vizualize.me or piktochart.com

No photographer? Search usergenerated images on Instgram or Pinterest (ask permission)

DIY: go and learn how to make and edit photos with pixlr.com/editor or with an apps on your

smartphone

Tips for using visual content

Journey: Life of Pi movie (video)

Usergenerated visual reporting

iPhoneography (smartphone photography)

Find this presentation on Slideshare:

http://www.slideshare.net/justkirsten/how-to-create-the-best-visual-content

Kirsten Jassies

Productmanager bloggers & social Blogtoday.nl

Mail kirsten.jassies@sanoma.com

Twitter @kirst_enj

Creating visual content

1 October 2013 Creating visual content by Kirsten Jassies38