Create Visual Content for Social Media

Creating

Social Media

with HEATHER HEUMAN

Visual ContentVisual Contentfor

TAKE YOUR BUSINESS TO NEW HEIGHTS!

#DreamBank@heatherheuman

PLEASE NOTE:

This workshop isNOT

a Pokemon Go Stop


Content with Relevant Visual images

get 94% more views than content without


Visual Content is more than

to get shared on social media thanother types of content.

40x more likely


Visual Content is a preview of the bettershow to come.

TWEET IT OUT.


Visual Content is more than

to get shared on social media than other typesof content.

40x more likely

Start the Storyon social media

With MORE onyour website or a different

social media platform.

You are welcome to take screenshots, video & selfies

Heather Heuman


Social Media Currency

Like/Favorite

Comment

Share/Clicks of Links

CONNECTIONS = Engagement & Loyalty


images

video

live video

Are you ?


Where to Get

FREE Images

Your Camera or phone1.

2. Great Legal OnlineResources


1. Take 3 photos that captureTHIS workshop (people,presenter, a group, a device,etc..)

2. Select your FAVORITE.

Ask someone to tell youwhich is THEIR favorite?

3.

ACTIVITY 1


1. Post ONE photo & use'Copy' that tells a story;what you are experiencing

2. Include hashtag#DreamBankDo @mention of 1-2relevant people. 3.

TWEET OR POST


Did you both

select the same

'FAVORITE'?

THE RESULTS

FREE Image Resources

Pixabay1.

2. Librestock

My favorite

sweetteasocialmarketing.com/dreambankALL THE LINKS JUST FOR YOU!


Look for Photos by color,emotion, things, places, etc..

AngerYellow

Madison


Write down three wordsthat inspire, motivate, make you

happy or DESCRIBES YOURBUSINESS?

Visual Content is an investment and proves valuablewith traffic, shares & increased sales.


1. Go to Librestock.com OR Pixabay.com & find 2-3 images

2. Save them to your phone ordevice.

ACTIVITY 2


Types of Visual Content You Can Create

SHARE WORTHY

MemesPhotos

MotivationInspiration

Quotes

TEACHABLES

TutorialsHow-To'sChecklist

Step by StepLessons

SPOTLIGHTS

Facebook LivePeriscope

All Live VideoShort Video


Tools for Design

CanvaAdobe Post & Adobe Spark Landscape by Sprout Social (fast image sizer)Design Feed

Graphic Design softwareRESOURCES


QUESTIONS TO ASK FOR DESIGN

PROGRAMS

ADD YOUR LOGO?

EDIT THE DESIGN?

REPURPOSE THE CONTENT?IMAGES CLEAR AND CRISP?


CANVAEasily select theright size imagefor the visualcontent you arecreating.

Canva has a FREEversion when youuse your ownimages.

Canva for Work -Magic Resize isPRICELESS!


Haley RagsdaleTop Level Younique Presenter


Elizabeth FosterOwner, Calligraphy by Elizabeth


Here's a PRO TIP RULE OF THIRDS


Here's a PRO TIPRULE OF THIRDS


GET THE RULE OFTHIRDS on yourCAMERA PHONE

forIphone

Users

GENERAL....PHOTOS & CAMERA


Tools for Designsproutsocial.com/landscape


Images: Heather Heuman & Librestock

Time for Landing.

Thank You

@heatherheuman

Design: Heather Heuman & Canva

Sweetteasocialmarketing.com/dreambank

Resource sheet just for you!