Visual Merchandising Plan For

Best VintageNewcastle

Contents

2. Introduction3. Floor Plans5. Shop Window6. Downstairs15. Upstairs

Introduction

Best Vintage, Newcastle, will be an innovative and exciting shopping experience for old and new customers. Long gone are the days of rummaging through clothes bins and sifting through jam packed rails. This Visual Merchandising scheme will ensure Best Vintage lives up to its name and becomes one of the ‘Best’ vintage shops in the North of England.The ground level will be dedicated to women’s vintage clothing. As you will see from the following images within this booklet the theme of the women’s section is a delicious mix of New England and shabby vintage chic. With floral wallpaper, suitcase tables and rustic door-less cupboards this floor is a feast for the eyes yet the clothing still remains the main focus.Take a wander up the stairs to the first floor and you will reach the men’s section. To carry on the celebration of all things British a giant antique union jack will be used as decoration as well as stunning black and white photographs of iconic music legends. A vintage guitar and Marshall amplifiers are also used to decorate the space and male customers will even have the luxury of red velvet changing rooms. The white walls and wooden flooring will be present throughout the store, joining the two floors together. Best Vintage will be a light and spacious environment which will make the store more accessible to those who are not regular vintage shoppers. Leading the way in vintage retail it is time to be out with new and in with the old. Welcome to the revolution...

Floor Plan for the Downstairs of Best Vintage

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B.

C.D.

E.

F.

G.

H.

I.

Floor Plan of the Upstairs of Best Vintage

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B.

C.

D.

Shop Window

The front of Best Vintage will be painted white to refresh the image of the store and reflect the decoration on the inside.

Downstairs/Women’s Section

This image represents section A on the floor plan. Customers will enter Best Vintage with this wall to the left of them. The clothing is displayed on railings attached to white shelving above. Accessories including hats and jewellery will be placed on top of the shelves. Old photographs and vintage imagery will line this wall. The large wooden table in the center of the space will display more vintage clothing folded much like in a high street store.

Section B. The shop window is pictured on the left of the image. At the back of the window there is a table made out of an old suitcase which will display vintage women’s shoes. To bring excitement to the white wall inspiring imagery and items will be made into a collage including a vintage chanel t-shirt. The railing and shelving will be the same throughout this floor of the store.

Section C. This is where the till is placed in Best Vintage so it is important that the space is aesthically pleasing to customers. The wall on the right will be painted fuschia pink and the left will be covered in birch tree wallpaper. Images of the new Best Vintage promotional campaign will be displayed on the far white wall just above the antique dressing table.

Section D. This is the view from point D on the floor plan. A rustic door-less cupboard is introduced to add variety when displaying the clothing. A wooden hat stand will be used to present lovely vintage hats.

This is the view from point E on the floor plan. Not only can you see the cupboard more clearly but you can also see an example of another suitcase table and visual in keeping with the theme of the decoration. The patchwork curtain of the changing room can also be seen in the back-ground.

Section F. The changing room curtain will be patchwork created from vintage fabrics. The walls of the changing room will be flowery wallpaper, the same as the paper at the entrance of the store. The writing on the blackboard in the centre will differ on a weekly basis. Everything from poems to fashion trends to in-store offers will be publicized on this board. It will be another way of corresponding with customers. The door on the right will be open to let male customers go upstairs to the men’s section. The chaise lounge is the perfect resting place for tired shoppers.

Section G. Customers trying on clothing will be able to come out of the changing room and take a better look in the large mirror on the wall outside. The pink strips either side will remain from the current shop. Light bulbs on both sides light up the mirror and for a nice touch butterfly fairy lights will hang between the bulbs.

Section H. This is the wonderous wall of bags. Handbags of all shapes and sides will be hung on this wall. Below shoes will be laid out on the floor and if customers need to try any on they can perch on the fuschia pink chair.

Section I. Another white door-less cupboard is used in this space to display Best Vintage stock. For effect an elaborate wire mannequin will be used to decorate this section, aswell as a French vintage chest of drawers. The top of the chest of drawers will be used to display jewellery and colourful flags and mirrors will be hung above.

Upstairs/Men’s Section

Section A. After walking up the stairs male customers will be greeted with this spacious, funky, music inspired space. The white door will be open for easy access to the customers. On this wall a giant vintage union jack will be attached to the wall and shoes will be placed on the floor underneath. A wooden hat stand just like the one in the women’s section will be used to display hats and belts.

Section B. To the right of the entrance to the room black and white photographs of iconic British musicians will line the white wall. Simple metal railings will be used to display the clothing and stylish wooden hangers will be used to hang the garments.

Section C. The men’s changing rooms will have luxurious red velvet curtains with a simple white interior. The leather sofa adds a gentlemanly elegance to the room and the vintage electric guitar is in keeping with the musical theme of the room.

Section D. Vintage Marshall amps will be stacked against the wall alongside more black and white photography and a framed pair of vintage Levis. This room is a wannabe rock stars shopping paradise.

Marketing

A promotional brochure will be handed out at Best Vintage’s Re-launch event at ‘As You Like It’ and will be available in the shop when it is re-opened for customers.

Best

Vintage

This poster will be put up around Newcastle City Centre and the local Universities.

These two polaroid images will be used as postcards in the shop that customers can take away. On the back will be opening times and contact details.