Google Fiber: An Irregular Case Study in Social Media

1

Sister City Smackdown

Source: http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html

Per person, per month

2

63 Mbps

$20 to $53

Tateyama

2.3 Mbps

$20 to $145

Bellingham

Sister City Smackdown

I CAN HAZ CHEEPR, FAZTR POrN?!

Source: http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html

Per person, per month

2

Can haz. And the community was loving it.

3

Should we apply for Google Fiber?

Source: City of Bellingham, Google Fiber Survey Results, February 25, 2010

1%

99%

YES! NO

4

Still 2,471 Strong

5

“I know! Let's do a social media campaign!"

6

7

Too many damn rules.

Money incentives didn't make people

contribute ideas.

Alpha platform, with the usability changing

constantly.

Centralized, but with no time or resources to

manage it.

We Effed Up.

7

Your moment of Zen.

8

9

Let go.

Ask for help.

9

Redemption

10

11

12

13

14

Sticking the Landing

15

Thank you!

16

Thank you!

QWEZCHUNS?!

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