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Google Fiber: An Irregular Case Study in Social Media

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When Bellingham, WA decided to apply for Google Fiber and take a chance at the benefits of 1Gps broadband internet, the support was over whelming. So was the experience of trying to manage a groundswell of grassroots activity. Here's the background, lessons learned and the way ahead.

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Page 1: Google Fiber: An Irregular Case Study in Social Media

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Page 2: Google Fiber: An Irregular Case Study in Social Media

Sister City Smackdown

Source: http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html

Per person, per month

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Page 3: Google Fiber: An Irregular Case Study in Social Media

63 Mbps

$20 to $53

Tateyama

2.3 Mbps

$20 to $145

Bellingham

Sister City Smackdown

I CAN HAZ CHEEPR, FAZTR POrN?!

Source: http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html

Per person, per month

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Can haz. And the community was loving it.

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Should we apply for Google Fiber?

Source: City of Bellingham, Google Fiber Survey Results, February 25, 2010

1%

99%

YES! NO

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Still 2,471 Strong

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“I know! Let's do a social media campaign!"

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Too many damn rules.

Money incentives didn't make people

contribute ideas.

Alpha platform, with the usability changing

constantly.

Centralized, but with no time or resources to

manage it.

We Effed Up.

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Your moment of Zen.

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Let go.

Ask for help.

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Redemption

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Sticking the Landing

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Thank you!

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Thank you!

QWEZCHUNS?!

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