BDSmktg Proprietary & Confidential The Perfect Fit for Google Fiber Presented to: Google Fiber Date: May 15, 2014

BDSmktg Proprietary & Confidential

The Perfect Fit for Google FiberPresented to: Google Fiber

Date: May 15, 2014

BDSmktg Proprietary & Confidential2

We’re Listening

Looking for some pretty talented people for your Google Fiber Space?

Between your Googlers and our BDSers, we’ve got your Fiberhoods covered

with a dynamic program that features the right talent and best management

to deliver the most memorable customer experience possible.

Google Fiber needs an experienced retail partner who can recruit, train, and

develop Fiber Space associates to build relationships with your customers.


The Perfect Pair

A Partner in Action

You want an agency who you can lean on for direction, knows the lay of the land,

collaborates to find the answer, and goes above and beyond the call of duty.

People Like You

There’s nothing better than working with people who are an extension of you. You

want an agency that has the same quirks, laughs at the same jokes, and recruits

the same kind of Googlers that you would.

An Experience that Matters

It’s not just numbers that determine a successful customer experience. You want

an agency whose people greet your customers at the door with a smile, get to

know their personality and lifestyle, and invite them on a journey into the Google

Fiber world.


It’s All About the Right FitFinding the right talent for your Fiber Space is only the beginning. For us, it’s all about

developing that talent to be a physical extension of your brand and giving them the tools

to succeed in delivering the best Fiber Space experience for your customers.


Our Talent Acquisition Process


Customized Talent Acquisition

Scouting Local Markets

Glean candidates from the BDS Talent & local

markets

Auditions

Identify right personality and characteristics

Google Hangout Event

Conduct group interviews to see

who shines

Interview Selection

Final Interview & Selection

By creating a customized talent acquisition plan, we can find the right fit for your

brand. Here’s what we’re initially thinking:


Parts of a Whole

You want someone who perfectly represents the Google brand. We’ll look for

these characteristics when sourcing great talent and creating an impactful

Fiber Space team.

38%

38%

13%

13%

Google Fiber Expert

Enhusiastic Engager

Tech Savvy

Approachable Personality


Better Than The Rest

Here’s a sneak peek at the talent we’re planning to bring to the table.

DEDICATED PROGRAM MANAGER

Your right hand who’s

experienced in retail. Always

working fast and furious with

extreme attention to detail

and thinking two steps ahead.

Questions? Issues? Need to

chat? They’re the person

you call.

RETAIL OPERATIONS MANAGERS

The ones who make things

happen. Working hard to

train and develop talent

so your brand is represented

properly to customers.

SERVICE CENTER SUPERVISORS

Google savvy,

solution-oriented, tech

experts. Always at the ready

with the right answer.

SERVICE CENTER SPECIALISTS

The first point of contact

for your customers, always

greeting with a smile and

a welcoming attitude.

Approachable and laid back,

yet knowledgeable and

tech savvy.


Talent Development for the Win

Great talent is the secret ingredient to your Fiber Space, so we’re experts at

continually training, engaging, and developing our people through a variety of

initiatives so that they stay for years to come.


Performance Engagement

BDS’ proprietary relationship-based performance management philosophy drives

employee commitment from the heart versus just compliance from the head.

Managers learn to provide constructive feedback, set expectations, and drive

accountability, while employees come to their own conclusions and evaluate

themselves against set goals.


2013 Human Resources Department of the Year

Gold Stevie® Award winner

2012 Best Places to Work in OCRanked by the Orange County Register

and OC Business Journal

Best Companies Unite

Just like you, our people think we're a great company to work for. BDS’ total

workplace satisfaction score over the last 2 years has been 4.1 on a scale of 1 to 5.

2012 Company of the YearGold Stevie® Award winner

Advertising, Marketing, and PR Category


We Know Retail and We Are Retail

With 30 years of experience, we know the retail world like the back of our hand.

We thrive off of working with retailers, training associates, demoing products,

and engaging with customers. Not to mention, we’ve been the retailer before too.


Associates that Deliver the Brand PromiseBeats launched a store-within-a-store initiative at Best Buy to showcase

their products in a completely branded environment, and partnered with

BDS to recruit and staff their SoHo store location in New York City.

BDS designed a custom talent acquisition plan to recruit and hire store

associates who could deliver the complete Beats brand experience.

Knowing that a passion for music, diverse background, and swagger-like

approach were important brand characteristics, BDS created specific

candidate profiles and engaged innovative recruiting channels to acquire

the perfect Beats brand ambassadors. This diverse team of unique

individuals embodied the Beats brand and brought the vision of the first

ever Beats Store to life. The experience and interaction with our team left

each customer excited about Beats’ products.

Positive customer surveys upon exit proved that Beats associates created a

memorable and valuable sales experience, resulting in low turnover and

increased ROI.

“The Beats rep was professional, yet cool and incredibly knowledgeable. I overheard his whole sales pitch to another couple that was ahead of me and he was excellent.”

– Anonymous Best Buy Customer


An Immersive Call Center Training

A consumer electronics client’s call center launched with 15 newly hired

reps and one Supervisor without any previous call center experience.

BDS designed, developed, and executed a two- week training session

to immerse the reps into the industry, brand’s culture, vision, product

knowledge, sale process, soft skills, and troubleshooting. The overall

program included:

• Creative theming

• Self-discovery & social learning

• H.O.T. Zones (Hands-on Training)

• Workbooks, role playing scenarios, & scorecards

• Games to win prizes

• On-going training materials (self-paced & entertaining)

The targeted training resulted in zero turn over in the first 10 months of

the program.


Talk Soon!

To see our BDSers in action and view more case studies, visit:

http://bdsmktg.com/hellogoogle

Documents

BDSmktg Proprietary & Confidential The Perfect Fit for Google Fiber Presented to: Google Fiber Date: May 15, 2014