Google analytics & adwords a reed_061314

Aimee Reed – Balboa Park Online Collaborative

AReed@BPOC.org

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*Who? (Gender, age)

*What? (Most popular pages? Search results? Exit pages?)

*When? (Time of day? Day of week?)

*Where? (Local? Nearby? Far away?)

*Why? (Referring traffic? Popular search terms? Events?)

*How? (Device? Browser? Language?)

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*Register for a GA account

*Implement GA Tracking Code on your website

*Set up dashboards

*Set goals

*Tweak your site based on goals and results

*Evaluate metrics over time

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*Visits

*Pageviews

*Visitors

*Unique Visitors

*Sessions

*Search Engine Optimization

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*Key Performance Indicators *Visitors

*Pageviews

*Sessions

*Bounces

*Return on Investment *Conversions

*Traffic

*Referrals

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*Content is KEY! But why…?

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*Google Ad Grantees receive free AdWords advertising on Google search result pages. Ad Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions:

*A daily budget set to $329 USD, which is equivalent to about $10,000 per month

*A maximum cost-per-click (CPC) limit of $2.00 USD

*Only run keyword-targeted campaigns

*Only appear on Google search result pages

*Only run text ads

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*Paid Metrics can include: *Cost-per-Thousand Impressions

*Cost-per-Click

*Click-Through-Rate

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*Do a Barrel Roll

*Atari Breakout

*Google Pond

*elgooG

*Tilt and Askew

*Google Gravity

*Google Pirate