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For full background, please check out Giff's post: http://giffconstable.com/2010/10/landmines-on-the-road-to-product-market-fit/ On Friday, I gave a 20-minute talk at a product design conference organized by Ty Ahmad-Taylor (CEO of FanFeedr) and Hard Candy Shell (the talk shared the same title as this post). I discussed mistakes and lessons from Aprizi’s journey. I don’t think it was videotaped, so I am going to take advantage of this flight to California to write down some of the salient points here (and include thumbnails of the slides). Longtime readers will recognize many of these statements.
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Landmines on the Road to PM-Fit
Giff Constable, CEO & Co-Founder of Aprizi
October 1, 2010
Product Development Insights
Who am I?
Trilogy EnviveIthority
Opus360Broadview Electric Sheep Co
Aprizi
Dec 2009Idea
Jan 2010Paper Test
Feb 2010Wizard-of-Oz Alpha
May 2010Beta 1.0
Sep 2010Beta 2.0
Liz Crawford CTO & Co-founder
Aprizi’s Path
6 Messages Today
(remember, focused on PRE product-market fit)
1. Focus on the Value Proposition
Our three weeks of idiocy
Really think about what you need to test
2. Qualitative not Quantitative
Surveys are best for objective data
Our beta Aha! moment
3. Focus Groups are Evil
4. Own customer development AND the UX
Our short-lived experiment
5. Let some things suck
Focus on learning
6. Beware the siren call of investors
1. Focus on the Value Proposition
2. Qualitative not Quantitative
3. Focus Groups are Evil
4. Own customer development AND the UX
5. Let some things suck
6. Beware the siren call of investors
Landmines on the Road to PM-Fit
Thank you. Questions?
giff.constable@gmail.com
@giffconstable
www.aprizi.com
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